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jetblue

For Social Media, It’s the End of the Year as We Know IT

December 12, 2011 by Candida McCollam
with 1,296 views
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Our "Best of the Best" Social Media Campaign Picks for 2111: Greenpeace and Mattel “Barbie, It’s Over"; NBA; Small Business Saturday; Greenpeace; MDG Advertising [read more]

It’s Déjà vu All Over Again for JetBlue

November 9, 2011 by Candida McCollam
with 264 views
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  robert paul van beets/shutterstock

"A crisis in the making is easily detectable, as our JetBlue social analytics sentiment monitor shows below. But speedy sensible damage control—what a company decides to do, or not to do with the information— is what counts in crisis management. So it came as quite a shock that JetBlue, an award winning company for its consumer engagement in the social media sphere, tolerated the October 29th tarmac snafu in Hartford, CT during the recent Northeast snowstorm. " [read more]

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Social Strategy and Crisis: A Video Interview with JetBlue

November 8, 2011 by Paul Simon
with 569 views
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To learn more about JetBlue’s social media strategy and the thinking behind it, I interviewed Morgan Johnston, JetBlue’s manager of corporate communications and its social media strategist. [read more]

JetBlue Flight Attendant, Social Media and Jobs

August 18, 2010 by Jayme Soulati
with 1,546 views
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  Slater quits JetBlue after luggage lands on head Just read the current Bloomberg Businessweek to arrive in the mail (I do like magazines). Its first story about the “Mad As Hell” JetBlue flight attendant Steven Slater caught my eye and that of the rest of America, too. To bring you up to speed, he quit his job in a flamboyant... [read more]

On Communications: What should JetBlue do?

August 13, 2010 by Steven Lubetkin
with 1,812 views
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Now that JetBlue’s off-the-reservation flight attendant is getting ready to do the morning talk show circuit, PR professionals are speculating on what the airline should be doing. The airline has been beneficiary of a lot of positive press because of its early adoption of some social media tools like Twitter and Facebook. But it also... [read more]

CMO 2.0 Interview with Marty St. George, CMO at JetBlue

September 24, 2009 by CMO Conversations
with 961 views
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My CMO 2.0 Conversation with Marty St. George, CMO at JetBlue was truly enjoyable — especially since I am intimately familiar with the service they provide and biased in that I am a big fan of the company. JetBlue managed to turn what has essentially been a commoditized service by other airlines into a brand that is far from a... [read more]

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