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forrester blogging policy

My blog: The End of the Road or a Change of Lanes?

March 16, 2010 by AugieRay
with 530 views
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In three days, it will be the two-year anniversary of my first blog post on Experience: The Blog.  Originally intended to an exploration of experiential marketing strategies, my interest and focus quickly turned to social media and how the growth of the peer-to-peer groundswell creates challenges and opportunities for marketers.... [read more]

What do analysts actually do?

March 5, 2010 by Josh Bernoff
with 445 views
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As you think about the debate about Forrester's blogging policy, I'd like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this business, I know it's a collaboration. The analyst needs data and support from the company, and the company needs the analyst's brain and... [read more]

The intersection of personal and corporate brands

February 19, 2010 by Michael Brito
with 614 views
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I attending the SMC event a few nights ago and one topic that came up was Forrester's recent decision of not allowing their analysts to blog about social media unless it was on the official Forrester blog. Here is LaSandra Brill, Janet Fouts and Erin Robbins take on personal and corporate brands: [read more]

Forrester's blogging policy misses the IP point

February 10, 2010 by Shel Holtz
with 1,512 views
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Warning: Long post follows. Readers of this blog and listeners to my podcast, “For Immediate Release,” know thast I focus primarily on the impact of online media on organizational communications. As a blogger and a podcaster with an audience, companies routinely reach out to me with their news and information in the hopes... [read more]

Why our analysts blog at forrester.com

February 7, 2010 by Josh Bernoff
with 828 views
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by Josh Bernoff I'm not a corporate spokesperson for Forrester. But as a prominent social media analyst here, I wanted to comment on the recent discussion regarding our policy on analysts and blogs. Forrester is and has always been a leader with analyst blogging. Charlene Li started this blog you're reading in 2004. We love... [read more]

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