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R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks

November 24, 2009 by Vanessa DiMauro
with 1,151 views
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Companies worldwide are focused on how to influence and manage online communities to grow their company brands. This is all well and good -- so long as those companies respect the rights and expectations of their community members. But as our New Symbiosis of Professional Networks research findings show, many companies do not respect... [read more]

The Big Three Social Networks Have Emerged as Professional Networks: LinkedIn, Facebook and Twitter

November 19, 2009 by Don Bulmer
with 3,440 views
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This is the first in a series of posts that Vanessa DiMauro and I will publish over the next few weeks, highlighting the more significant findings from The New Symbiosis of Professional Networks study that we recently conducted as part of our fellowship with The Society for New Communications Research.  Please visit both Vanessa's... [read more]

The New Symbiosis of Professional Networks: Social Media's Impact on Business and Decision Making

November 18, 2009 by Vanessa DiMauro
with 1,584 views
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I am thrilled to share key findings from research that Don Bulmer  and I conducted  called The New Symbiosis of Professional Networks.  The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR). Don and I began this research this summer in efforts to... [read more]

Is "My Dow Network" a "Social Network"?

April 28, 2008 by Dennis McDonald
with 185 views
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By Dennis D. McDonald I recently spoke with Trish Bharwada of The Dow Chemical Company. Trish manages My Dow Network, a web-based online membership service launched in 2007 that targets retirees and former employees of Dow. This is how the official news release describes My Dow Network: The closed, online community allows users to... [read more]

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