About Social Media Today
Best Thinking Reports
New Trends in CRM
Customer Relationship Management (CRM) systems have tended to produce mixed results for the sales and marketing professionals that once hailed them as a magic bullet. There's no denying that CRM implementation has been a fraught and expensive process for most companies. Even so, sales organizations worldwide now use these tools to serve their customers, gain market insight, obtain product feedback, monitor competitors and improve organizational efficiency. CRM is here to stay.
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The Evolving Social Customer
The Social Customer (TSC)'s latest survey suggests that companies are increasingly leveraging social tools and strategies to engage their customers. Conducted jointly with the Society of Consumer Affairs Professionals (SOCAP), our survey shows that the percentage of customer service interactions taking place on social media has accelerated substantially in the past six months.
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Turning On Power Consumers
Smart grid implementation allows power consumers to double as electricity producers. It also helps incorporate more renewables onto the grid. Customers will have new choices and responsibilities. Regulators will face new challenges. Bottom line: The electricity market is on the cusp of a major evolution.
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The Broken Data Promise
The marriage of CRM systems and near-boundless quantities of market and customer data was supposed to produce the holy grail of sales: The 360 degree customer view. It would be comprehensive. Predictive. And foundational for lasting, profitable relationships. Except that promise was never fulfilled. So how can you use CRM to tame the data beast and get the jump on your competitors? Find out in this new eBook.
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Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Sally Falkow
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Eric Goldstein
- Rachel Happe
- Shel Holtz
- John Jantsch
- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Steve Olenski
- Tom Pick
- Eric Schwartzman
- Brian Solis
- Luis Suarez
- Hollis Tibbetts
Jobs by SimplyHired
Social Media in Wealth Management Leadership Forum
When: Thu, 2012-02-23
Empowering Financial Institutions to Leverage Social Media Effectively and Compliantly Webinar
When: Tue, 2012-02-28
O'Reilly Strata
When: Tue, 2012-02-28
Empowering Financial Institutions to Leverage Social Media Effectively and Compliantly Webinar
When: Wed, 2012-02-29
Engaging Healthcare Professionals with Online Community Programs Webinar
When: Wed, 2012-02-29
“I wonder how Klout calculates their scores and how credible are the scores. And can we use really use this Klout score to say that we are influencer in such subject? I've seen some people in Klout that are not active and yet, they have high score? These are just some random questions. ”
“Brandon,I couldn't agree with you more. I have seen more clicks from Pinterest than any other social media at the moment. Very good tool to drive "site traffic". Thanks for your great post!”