Twitter Redesign Is Good for Business
Authored by:
Brad Friedman
Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman who authors three blogs of his own, parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has put together a group of highly skilled people to work with attorneys, CPAs, financial services providers, small businesses and ...
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Gary E. Zimmerman says:
Ignoring the redesign altogether seems to be the more common trend right now. However, the opportunity for businesses to gain another outlet (completely free) for their marketing pleasures is a "Smart for business" option.Brad Friedman says:
I agree Gary. It really is a "Smart for Business" option at a reasonable cost. Nothing's free though Gary. But the cost of the time it takes to put together aprofessional looking jpg and uploading it, is well worth it.
Sandra Tedford says:
The redesign is great opportunity for businesses and individuals as well. The enhancement will allow users to visually create their own personal brand using pictures and video. Whether you're a business owner or not, Twitter's new page will offer opportunities to create profiles that allow users to show off their creative skills.
Sandra Tedford says:
The redesign is great opportunity for businesses and individuals as well. The enhancement will allow users to visually create their own personal brand using pictures and video. Whether you're a business owner or not, Twitter's new page will offer opportunities to create profiles that allow users to show off their creative skills.
Brad Friedman says:
Sandra, I totally agree with you!. Lots of opportunities for expression here for both businesses and individuals. People and businesses are already doing some very cool things and it is still very early.
Mahendra Varma says:
I agree with you Brad that the redesign will helpful for Business profiles not for the individuals, but basically the followers are engaged with the Business Brands by the text tweets only.
Brad Friedman says:
Mahendra, they say "A picture speaks a thousand words." I think individuals can use this re-design to their advantage as well as businesses. I've already seen some very creative individuals using this space to tell people something about themselves in a photo that can't necessarily be expressed in the space Twitter allows you in your profile. Lots of opportunities for expressions here.
John Aymes says:
The header is very similar to Facebook's cover photo. I suspect brands will/could use it to increase current follower traffic to their profile page by including information on it e.g. clues for a game, exclusive updates etc
Kent Ong says:
Twitter is totally different communication platform. 140 characters actually helps me in draft my message creatively to communicate and build relationship.
I think as long as they don't change 140 characters, I am ok with the redesign.
Brett Heitz says:
The new Twitter cover photos may satisfy brand managers, but the ability for businesses to "visually express their brand to their Twitter followers" is misleading. If you already follow an individual or business, you're not visiting their profile because their tweets already show up in your feed.
Brad Friedman says:
Good point Brett. For current followers you are correct. Occasionally I visit the profile of a brand I follow to see what they've been Tweeting about or what others are Tweeting about on their page. But for the most part, brands will get their bang for the buck when you find them because of a search or for some other reason and see their Twitter page for the first time. Either way it is an opportunity for a brand to express themselves visually. Before, all a brand or an individual had was blank space.
Brett Heitz says:
Thanks for your reply, Brad. I think you're right - brands will get the most bang for their buck when folks are looking for them via search engines. For the folks that already have Twitter accounts, they'll mostly be searching internally and won't see the cover photos, making the image irrelevant.. Either way, your assertion that having an eye-catching profile image won't hurt is spot on. Cheers!

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