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Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their seasonal winter ale.
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Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Marketing Agency SyneCore Tech. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris' marketing tips can ...
Chris has got it right. #SoLoMo properly deployed engages mobile users with content relevant to their activities, with end-to-end engagement and personalization across all channels. We call it CEM: for consumer engagement mobile. http://bit.ly/KDVEn4
