About Social Media Today
When conducting keyword research you might use the Google Keyword Selector Tool to discover keyword volumes and competition from the Google Adwords. But that data doesn't really tell you what language or keywords your customers will use to find you.
Probably the fastest way to validate your keyword research is to observe your audience. Find the leading social media sites for your specific community and enter your presumed top keywords into the search engine on the social media site. Review the volume of posts that include your keywords. Also include the current year, or last year 2009 in the search query to find the current trend.
Those keywords with a lot of entries in the community are probably the keywords you want to target organically. You still don't know if the conversions will come, but I think I'd rather target keywords that are widely known and used in the community. Really here I'm suggesting you use social media as a tool to get a real sense of the language and keywords used by your audience.
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Validating SEO Keyword Research With Social Media
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Posted February 4, 2010 with 1373 reads
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SEO consultant UK said:
Using social media sites in keyword research is now increasing. It may be more efficient and reliable since those top keyword are regularly used by people participating in different social media community.
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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