Social media sites are having a powerful effect on our lives. It’s important for marketers to understand how people use social networks, and Ethan Bloch of Flowtown has created a great infographic that shows how women leverage the social Web, which sites they use, and how much/why they participate.

Women are online and interacting on social sites just as much — if not, more — than their male counterparts. More than half of all American women participate in social media at least once a week, and younger women use it the most.

Takeaways:

  • 53% of adult females use social media at least on a weekly basis.
  • Their top interests are entertainment, food, health/wellness, and recipes/cooking. Fashion/beauty/shopping comes in fifth.
  • 34% of women use social networks to get information, while 20% of women are looking for advice and recommendations.

Click the image below to see the full-sized version:

ft women in social media2 How Women Use Social Media [Infographic]

How Women Use Social Media [Infographic]