All Podcasts

ROI can be the three scariest letters in social media. You know that there are benefits social media activity that justify the cost, but how do you convince the C-suite? The answer depends on what you’re trying to achieve with your social efforts. Are you trying to use social as a sales channel, or create brand awareness and drive low-...[read more]

Watch the webinar replay:Download the slides: Evaluating Your Social Listening Tools: Is Your Social Media Analytics Solution Working for You? | Webinar Replay from Social Media TodayAbout the webinar:Sponsored by You're now generating mountains of data with your social media efforts and your team has been producing actionable reports...[read more]

Does your company culture put the customer first? A customer focus should be front and center in all business decisions, and without the full buy-in of the C- suite, that becomes almost impossible to achieve in any meaningful way. Join us as we talk about the challenges to and the benefits of building the support and authority of your...[read more]

How can you keep up with innovation in customer engagement to outpace the competition? Like many companies, you have probably taken steps in the past few years to take part in the new type of two-way communication that now happens online between companies and customers. And you may have put in place technology that monitors and reports...[read more]

There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction and collaboration. And the most successful have found the key to keeping that connection...[read more]

The Wall Street Journal has found that 41% of small business owners believe LinkedIn has more value for them than Facebook, Twitter, and YouTube combined. Are you successfully channeling that value to your business with your LinkedIn presence?When you use LinkedIn, you’re representing your whole company. Are you being seen as a thought...[read more]

While Salesforce Marketing Cloud, which bundles Radian6, Buddy Media and Social.com, isn’t free, in the quest for thoroughness, I decided to include their offering in this evaluation to check in and see what’s new over there. Radian6 is the monitoring and engagement module, Buddy Media is the publishing platform and Social.com (...[read more]

  57% of all social media advertising dollars are invested with Facebook. But if you’re only using Facebook to advertise, you’re missing much of the value of the world’s largest social network. On the other hand, if you simply use a free profile page, you may be missing opportunities. And if you’re not measuring everything,...[read more]

Most of the free Google Reader alternatives in the market are focused on providing users with social filters to discover great content. Netvibes has been there and done that. They’re more interested in helping users finding meaning through context.Netvibes will give you their news reader for free. But if you want their analytics, you’ll...[read more]

Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don't differentiate between your advertising, sales, or service teams when they're communicating with your company. But how do you develop a consistent...[read more]

To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book...[read more]

You know enough about social media to know that you need help managing it - Does your social marketing require full-time staff on your team, or can you assign your social network management to an outside agency? There is no shortage of agencies that will tout their expertise, but you might question whether they will understand and commit...[read more]

The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talks about the impact and ramifications of...[read more]

Social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts.Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1, 2013...[read more]

Hardships and mishaps can ruin customer relationships ­ but the shared experience of working through a tough situation together can forge stronger bonds than ever. Whether it's an economic squeeze, a weather event, a system crash or some other challenge, sensitive times represent both a test and an opportunity to make your customers...[read more]

One of the defining platforms of the social media era, Twitter can be the most cost and time-effective marketing tool in a small business's kit, with essentially no barrier to entry or hard costs and a potential audience of millions. However, Twitter requires almost constant attention and skilled content creators in order to gain the...[read more]

Sponsored by Sprinkr **There was a technical glitch that prevented us from recording the first forty minutes of the webinar. Click here to view the Storify of the webinar to help you get a better idea of what was covered in the beginning of the webinar.You’ve heard that “content is king,” but you know that really, content needs to be...[read more]

The Social Channel is a discussion around social media. Each week we dive into any hot subject in the world of social media. This week host Ken Heinrich and Social Media expert Tania Moreno talk about what companies are doing well on social media, some ways to determine which social platform is best for your business and how to measure...[read more]

Sponsored by Through today's technology, your business likely has increasing access to information about how customers and potential ones behave, especially online - consuming media, interacting with friends,...[read more]

How can you monetize Facebook while maximizing the effect of your limited time? Most small businesses recognize the potential of Facebook as a tool for getting noticed and generating sales leads among target audiences - in fact, many business owners are finding that Facebook functions well as their primary or sole online presence, as it'...[read more]