http://socialmediatoday.com/rss en http://socialmediatoday.com/prasant-naidu/514876/how-facebook-killing-itself How Facebook is killing itself by introducing new features in the news feed. The social experience is dying... For me social media began since the good old Orkut days. In those days, most of us were unaware of the term “Social Media”. It was simply a cool way to talk and keep a tab on what friends were doing. Apart from this, it was also used as a dating site but the best part was that brands were not aware of this new media then. It's only when you really start using a product, you face the good, the bad and the ugly of it. Products that take feedback and evolve can sustain for a longer time. Orkut didn’t, so in came Facebook. http://socialmediatoday.com/prasant-naidu/514876/how-facebook-killing-itself#comments Facebook facebook insights Yes Sat, 26 May 2012 07:59:35 +0000 Prasant Naidu 514876 at http://socialmediatoday.com http://socialmediatoday.com/ragythomas/514783/jason-duty-director-global-social-outreach-services-dell-socialscale "You have to have a passionate work force...," says Jason Duty, Director of Global Social Outreach Services at Dell. Sprinklr caught up with Jason Duty, who shared his thoughts on what it takes for large enterprises and brands to do Social@Scale. http://socialmediatoday.com/ragythomas/514783/jason-duty-director-global-social-outreach-services-dell-socialscale#comments social at scale Social Business Yes Strategy Customer Service Social Business Social Customer Sat, 26 May 2012 07:38:16 +0000 RagyThomas 514783 at http://socialmediatoday.com http://socialmediatoday.com/synecoretech/514730/seven-inbound-marketing-takeaways-jedi-master-yoda In celebration of the 35th anniversary of the original release of George Lucus’ sci-fi epic Star Wars, here’s a brief rundown of seven Inbound Marketing Lessons gleaned from the baddest warrior of them all, Jedi Master Yoda. http://socialmediatoday.com/synecoretech/514730/seven-inbound-marketing-takeaways-jedi-master-yoda#comments Best Practices Marketing Sat, 26 May 2012 07:33:34 +0000 SyneCoreTech 514730 at http://socialmediatoday.com http://socialmediatoday.com/tommyismyname/514743/moving-beyond-text-and-images-web-30-world The web is evolving faster than most of us are even accounting for. Flat text and static images are no longer the default format for the web. Let's look at some of the new trends in new media and see how we might be able to incorporate them into our existing strategies. http://socialmediatoday.com/tommyismyname/514743/moving-beyond-text-and-images-web-30-world#comments Content video marketing Yes Marketing Video Sat, 26 May 2012 06:34:54 +0000 tommyismyname 514743 at http://socialmediatoday.com http://socialmediatoday.com/jim-vacey/514745/facebook-camera-love-child-facebook-and-instagram The transformation is complete. Not even two months after the purchase of Instagram Facebook has released its own photo app to the public. Facebook Camera, a separate app from the Facebook mobile app, can be considered a complete clone to Instagram. http://socialmediatoday.com/jim-vacey/514745/facebook-camera-love-child-facebook-and-instagram#comments Facebook photos Social Business Yes Exclusive Fri, 25 May 2012 17:17:18 +0000 Jim Vacey 514745 at http://socialmediatoday.com http://socialmediatoday.com/ben-padley/505446/effective-social-media-strategies-begin-right-tone-voice Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd. http://socialmediatoday.com/ben-padley/505446/effective-social-media-strategies-begin-right-tone-voice#comments Best Practices communications Content digital mareting Facebook social media strategy tone of voice Yes Behavior Branding Twitter Google+ Strategy Engagement Marketing Reputation Management Social Media Social Networks Fri, 25 May 2012 15:11:43 +0000 Ben Padley 505446 at http://socialmediatoday.com http://socialmediatoday.com/tom-bishop/514640/maximizing-video-seo-tips-and-tricks-you-should-know Every time Google updates its search algorithm, things seem to change for your site’s SEO. Last fall there was Panda, now there’s Penguin, and both updates favor online video. Video uses titles, tags and annotations, which search engines use to find videos, so here's how to optimize your video SEO. http://socialmediatoday.com/tom-bishop/514640/maximizing-video-seo-tips-and-tricks-you-should-know#comments Content google panda video google penguin video Google SEO online video video rank video search video search rankings video seo Yes Strategy Google Search SEO Social Media Video Fri, 25 May 2012 14:32:38 +0000 Tom Bishop 514640 at http://socialmediatoday.com http://socialmediatoday.com/jkim/514631/mobile-new-frontier Facebook is spending lot of resources on mobile. No one has quite figured out how to make money on increasing mobile traffic, and Facebook has to be the one solving this problem in order to maintain its high P/E multiples. It's obvious that Facebook is getting serious about mobile, and spend more resources to capture the mobile users' attention. http://socialmediatoday.com/jkim/514631/mobile-new-frontier#comments Facebook facebook mobile Yes Mobile Apps Engagement Mobile Social Media Fri, 25 May 2012 14:20:00 +0000 jkim 514631 at http://socialmediatoday.com http://socialmediatoday.com/douglasburdett/514561/why-b2b-social-media-will-be-kind-big-deal-2012-ibm-ceo-study more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. The study reveals that CEOs are shedding the command-and-control nature of corporations that has existed for over a century, and introducing openness, transparency and employee empowerment. http://socialmediatoday.com/douglasburdett/514561/why-b2b-social-media-will-be-kind-big-deal-2012-ibm-ceo-study#comments IBM CEO study Social Business Strategy Enterprise Social Listening Social Business Fri, 25 May 2012 12:41:00 +0000 DouglasBurdett 514561 at http://socialmediatoday.com http://socialmediatoday.com/paulsimon/514426/merging-communities-stronger-social-media-today The Customer Collective (TCC) and The Social Customer (TSC) blazed the trail of a new media model, one in which individual thought leaders become their own brands and where expertise and reputation are the currency upon which business relationships are built. http://socialmediatoday.com/paulsimon/514426/merging-communities-stronger-social-media-today#comments The Customer Collective the social customer Community Management Community Exclusive Sales Social Business Social Customer Fri, 25 May 2012 11:53:07 +0000 PaulSimon 514426 at http://socialmediatoday.com http://socialmediatoday.com/nealschaffer/514718/new-features-make-google-no-brainer-business-marketing Broadcasting to the big numbers was the way to go for the Mad Men of the 60s, but savvy marketers like Seth Godin realize that these days it’s all about the tribes we lead. In other words, if you can connect with a smaller group of people who are passionate about what you’re selling, you don’t need to fire a shotgun at big crowds. http://socialmediatoday.com/nealschaffer/514718/new-features-make-google-no-brainer-business-marketing#comments Yes Google+ Marketing Social Media Fri, 25 May 2012 11:21:14 +0000 NealSchaffer 514718 at http://socialmediatoday.com http://socialmediatoday.com/sapountzis/514275/facebook-next-google Facebook's IPO took place last Friday. When comparing their performance to that of Google, a number of key differences emerge, questioning the the ~2x multiple vs. Google. Google grew faster, was, and still is, more profitable, while offering a clearer value proposition to their users and customers. http://socialmediatoday.com/sapountzis/514275/facebook-next-google#comments facebook Facebook Facebook financials Facebook IPO google Google IPO Yes Search Fri, 25 May 2012 09:40:35 +0000 sapountzis 514275 at http://socialmediatoday.com http://socialmediatoday.com/ben-stroud/514241/what-socl-all-about-then A lot of people have, in my opinion, jumped in to explain Microsoft's new research platform So.cl away as a Facebook competitor. Let's get one thing straight - it's not a competitor to Facebook. And it was never meant to be one. It's a pointlessly reductive argument, and as Microsoft pointed out, it's meant as a complimentary tool. http://socialmediatoday.com/ben-stroud/514241/what-socl-all-about-then#comments microsoft so.cl Platforms Social Media Fri, 25 May 2012 09:06:28 +0000 Ben Stroud 514241 at http://socialmediatoday.com http://socialmediatoday.com/clifffigallo/514262/how-facebook-can-save-lives-and-compromise-your-health-security This piece was written by Brian S. McGowan, PhD, a research scientist who has worked as a medical educator, mentor, accredited provider and commercial supporter. http://socialmediatoday.com/clifffigallo/514262/how-facebook-can-save-lives-and-compromise-your-health-security#comments Facebook Facebook organ donor Policy & Guidelines Tools & Apps Thu, 24 May 2012 19:01:04 +0000 CliffFigallo 514262 at http://socialmediatoday.com http://socialmediatoday.com/drew-hendricks/512533/state-social-media-2012-will-facebook-go-way-mayans Social media has become like a third arm for most of us, one we can’t live without. We check it daily, even hourly, hungry for the latest update. So it’s only normal that we want to know what’s been going on with our favorite social media websites. http://socialmediatoday.com/drew-hendricks/512533/state-social-media-2012-will-facebook-go-way-mayans#comments facebook pinterest Social Business social media Social Media Thu, 24 May 2012 17:50:59 +0000 Drew Hendricks 512533 at http://socialmediatoday.com http://socialmediatoday.com/shona/513919/auto-post-or-not-auto-post-you-ll-find-answer-somewhere-middle The real problem is the laziness of those using the technology. Read on to discover why relying too heavily on auto-posting software is never a good idea. http://socialmediatoday.com/shona/513919/auto-post-or-not-auto-post-you-ll-find-answer-somewhere-middle#comments Best Practices Facebook Behavior Twitter Listening Engagement Social Media Thu, 24 May 2012 16:30:19 +0000 Shona 513919 at http://socialmediatoday.com http://socialmediatoday.com/514201/audio-archive-how-do-you-scale-personal-engagement-fresh-look-marketing-automation http://socialmediatoday.com/514201/audio-archive-how-do-you-scale-personal-engagement-fresh-look-marketing-automation#comments Best-Thinkers-series customer engagement marketing automation Customer Service Engagement Exclusive Marketing Webinars Thu, 24 May 2012 16:13:04 +0000 CliffFigallo 514201 at http://socialmediatoday.com http://socialmediatoday.com/jcsocialmarketing/514228/today-we-re-never-finished-and-s-okay "If you want to, you can never be finished.” - Seth Godin http://socialmediatoday.com/jcsocialmarketing/514228/today-we-re-never-finished-and-s-okay#comments Behavior Marketing Social Business Social Media Thu, 24 May 2012 15:23:17 +0000 jcsocialmarketing 514228 at http://socialmediatoday.com http://socialmediatoday.com/allenmireles/514107/social-media-women-and-men-certain-age Baby Boomers, strong in number and loud of voice, are in decision making positions. We are doing much of the hiring, firing and evaluating in businesses and organizations. And somehow, many of us are not making the leap to business usage of social media–yet. In spite of mounting evidence of the efficacy of using social media tools, including social networks, video sharing, blogging and texting... http://socialmediatoday.com/allenmireles/514107/social-media-women-and-men-certain-age#comments aging boomers Research Influence Social Media Thu, 24 May 2012 15:14:13 +0000 AllenMireles 514107 at http://socialmediatoday.com http://socialmediatoday.com/briansolis/514218/dear-insert-business-name-what-s-your-promise Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities. http://socialmediatoday.com/briansolis/514218/dear-insert-business-name-what-s-your-promise#comments brand promise brian solis Social Business Branding Strategy Enterprise Social Listening Customer Service Engagement Loyalty Marketing Policy & Guidelines Social Business Social Media Thu, 24 May 2012 15:11:40 +0000 BrianSolis 514218 at http://socialmediatoday.com