http://socialmediatoday.com/rss en http://socialmediatoday.com/eric-harr-resonate-social-media/440114/brand-protection-5-simple-steps Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. http://socialmediatoday.com/eric-harr-resonate-social-media/440114/brand-protection-5-simple-steps#comments Best Practices Branding Content Engagement Influence Listening Oliver Blanchard reputation management Social Business Social Customer Social Networks Strategy Yes Sat, 04 Feb 2012 00:01:51 +0000 Eric Harr-Resonate Social Media 440114 at http://socialmediatoday.com http://socialmediatoday.com/dleitchmorevisibilitycom/440104/how-develop-social-media-content-calendar As a community manager working with multiple social channels, it is a challenge to try and create engaging dynamic content, share it, and track it.  After establishing the branding voice (tone), I consider the content format and theme to determine what social media channel will be most receptive to the post. http://socialmediatoday.com/dleitchmorevisibilitycom/440104/how-develop-social-media-content-calendar#comments Best Practices Community Management Content multiple channels Fri, 03 Feb 2012 23:58:56 +0000 dleitch@morevisibility.com 440104 at http://socialmediatoday.com http://socialmediatoday.com/maggiefox-social-media-group/440034/social-media-round-february-3rd This week, we got our first look into Facebook’s financials with their historic IPO, saw a lot of action on Google+ hangouts, watched a video of Steve Jobs being mocked in an ad for an Android tablet and learned of a partnership between Foursquare and American Express that will save us some money on Pizza Hut pizza for Super Bowl XLVI. http://socialmediatoday.com/maggiefox-social-media-group/440034/social-media-round-february-3rd#comments android Facebook steve jobs super bowl Fri, 03 Feb 2012 18:29:47 +0000 maggiefox - Social Media Group 440034 at http://socialmediatoday.com http://socialmediatoday.com/jessebardo/439994/social-media-monitoring-higher-ed Social media monitoring is a crucial component for any social media strategy. Your institution needs to decide whether an enterprise application is worth the steep investment. Remember that they are only tools, meaning that the person operating them determines their effectiveness. http://socialmediatoday.com/jessebardo/439994/social-media-monitoring-higher-ed#comments Higher Education Listening Social Media Fri, 03 Feb 2012 17:51:44 +0000 JesseBardo 439994 at http://socialmediatoday.com http://socialmediatoday.com/briansolis/439902/smartphones-tablets-pcs-devices-people-use-discover-information-social-media-and-w This isn’t a one size fits all approach which many publishers typically design for. Essentially, this means that a one-to-many content syndication strategy across the social web is not scalable nor is it practical across devices. Design for the medium. http://socialmediatoday.com/briansolis/439902/smartphones-tablets-pcs-devices-people-use-discover-information-social-media-and-w#comments Best Practices Content devices Marketing Platforms Social Media Strategy Fri, 03 Feb 2012 17:09:09 +0000 BrianSolis 439902 at http://socialmediatoday.com http://socialmediatoday.com/felicia-dorng/439468/social-media-predicts-super-bowl Turns out that, just like the real thing, the Social Bowl gets played in four quarters, each quarter representing one of the four pillars of social media success: Presence, Audience, Engagement, and Buzz. http://socialmediatoday.com/felicia-dorng/439468/social-media-predicts-super-bowl#comments Analytics Engagement Marketing Metrics New England Patriots New York Giants Platforms social media Social Media super bowl Fri, 03 Feb 2012 16:59:17 +0000 Felicia Dorng 439468 at http://socialmediatoday.com http://socialmediatoday.com/pammoore/439873/want-facebook-business-results-get-facebook It’s easy to over analyze your content, dig deep into Facebook insights, and beg for likes. It’s easy to blame it on your fans. I’ve heard many business leaders say “our fans don’t like to talk” or “our fans are boring.” Hmmm….. maybe you are the one that is boring? Maybe you are the one who is not providing anything of value? Maybe you have never connected with them in the first place? http://socialmediatoday.com/pammoore/439873/want-facebook-business-results-get-facebook#comments Analytics Best Practices Branding Content Facebook Listening Marketing planning Social Media Yes Fri, 03 Feb 2012 15:53:41 +0000 PamMoore 439873 at http://socialmediatoday.com http://socialmediatoday.com/steve-olenski/439870/social-media-super-bowl-why-brands-need-stay-game Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way. http://socialmediatoday.com/steve-olenski/439870/social-media-super-bowl-why-brands-need-stay-game#comments Advertising Behavior Best Practices brand managers brand marketing Branding crisis management Facebook Google+ Listening Marketing Platforms Social Business Social Customer Social Media social media marketing Social Networks steve olenski Strategy super bowl Twitter Yes Fri, 03 Feb 2012 15:41:30 +0000 steve olenski 439870 at http://socialmediatoday.com http://socialmediatoday.com/kjbancsi/439822/special-edition-komen-crumbles-busted-nonprofit-brand-part-3 Update: Finally, 24 hours later, Komen released a guarded video featuring CEO Nancy Brinker. Brinker attempted to refocus the conversation on Komen’s care for women, but her stress on the organization’s trustworthiness and her caution to avoid dangerous distractions from the work at hand are laughable. She fanned, rather than diminished, the fire. http://socialmediatoday.com/kjbancsi/439822/special-edition-komen-crumbles-busted-nonprofit-brand-part-3#comments Behavior Branding Influence Komen Non-profits Planned Parenthood Policy & Guidelines Yes Fri, 03 Feb 2012 15:20:23 +0000 KJBancsi 439822 at http://socialmediatoday.com http://socialmediatoday.com/garygoldhammer/439959/search-engine-super-app-getting-stuck-google-s-web Google’s mission is simple, bold, and in the annals of silicon culture, tantamount to sacred gospel: “Organize the world‘s information and make it universally accessible and useful.” Today, however, there is a New Testament being written: “Organize Google’s information about the world and make it selectively accessible and mostly useful.” http://socialmediatoday.com/garygoldhammer/439959/search-engine-super-app-getting-stuck-google-s-web#comments Apps Google Google changes Policy & Guidelines Search Fri, 03 Feb 2012 15:16:43 +0000 garygoldhammer 439959 at http://socialmediatoday.com http://socialmediatoday.com/robin-carey/439804/welcome-all-our-atlanta-members A big southern "hello" to the hundreds of folks who are attending Brent Leary's SocialBiz Atlanta conference today at the Georgia Enterprise Innovation Institute.  We're happy to be sponsoring, along with Radian6, Small Biz Trends (hello, Anita), Microsoft, Assistly/Salesforce, Research in Motion, Sage and a host of others.  Special shout-outs to Jeff Nolan at Get Satisfaction and Emily Yellin (famous author and resident of Memphis, Tennessee.)And a big, wet, day-long kiss to Paul Greenberg. http://socialmediatoday.com/robin-carey/439804/welcome-all-our-atlanta-members#comments assistly brent leary microsoft paul greenberg social biz atlanta Social Customer Fri, 03 Feb 2012 14:13:58 +0000 Robin Carey 439804 at http://socialmediatoday.com http://socialmediatoday.com/mac-ocampo-sqb/439632/how-make-your-website-more-social-media-friendly Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. http://socialmediatoday.com/mac-ocampo-sqb/439632/how-make-your-website-more-social-media-friendly#comments Best Practices Branding Engagement Facebook Marketing Social Business Social Customer Strategy Fri, 03 Feb 2012 12:53:04 +0000 Mac Ocampo SQB 439632 at http://socialmediatoday.com http://socialmediatoday.com/laurenarmstrong/439747/sopa-dead-twitter-censors SOPA might be dead but it seems that our favorite social networking known for not censoring is changing its policy. Twitter will now be censoring content in certain countries. http://socialmediatoday.com/laurenarmstrong/439747/sopa-dead-twitter-censors#comments censorship Policy & Guidelines SOPA Twitter Fri, 03 Feb 2012 12:43:45 +0000 LaurenArmstrong 439747 at http://socialmediatoday.com http://socialmediatoday.com/tompick/439999/best-quora-guides-and-insights-2011 ...are Quora’s best days still ahead? Will it go the way of MySpace? Or will it fill a niche and level off? In any case, here are a few of the best Quora how-to guides and insights of 2011. As things stand now, there’s unlikely to be a 2012 version of this post next year. http://socialmediatoday.com/tompick/439999/best-quora-guides-and-insights-2011#comments Behavior Quora ROI status Fri, 03 Feb 2012 12:43:27 +0000 TomPick 439999 at http://socialmediatoday.com http://socialmediatoday.com/neilglassman/439521/building-brand-gen-y-convo Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution and social media presence. In this conversation with Josh and Curt, we explore the process of creating the Everyday Noble Clothing brand and bringing it to market. http://socialmediatoday.com/neilglassman/439521/building-brand-gen-y-convo#comments Branding Convo at the PowWow Everyday Noble Clothing HypeLife Brands Marketing Fri, 03 Feb 2012 11:00:00 +0000 neilglassman 439521 at http://socialmediatoday.com http://socialmediatoday.com/emoderation/439744/pinterest-part-v-100-brands-pinterest Final part in eModeration's 5 part series on Pinterest. A look at how 100+ brands are using the platform now. http://socialmediatoday.com/emoderation/439744/pinterest-part-v-100-brands-pinterest#comments Best Practices Community Community Management Engagement pinterest Platforms Social Business Social Customer Social Media Social Networks Fri, 03 Feb 2012 08:00:00 +0000 emoderation 439744 at http://socialmediatoday.com http://socialmediatoday.com/briansolis/438550/pinterest-rivals-twitter-referral-traffic-pinteresting To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned itself to a rocket with estimated unique viewership ascending 429% from September to December 2011…and I’m not even sure if the sky’s the limit here. http://socialmediatoday.com/briansolis/438550/pinterest-rivals-twitter-referral-traffic-pinteresting#comments #pinteresting Behavior pinterest Social Media Social Networks Fri, 03 Feb 2012 04:08:33 +0000 BrianSolis 438550 at http://socialmediatoday.com http://socialmediatoday.com/briansolis/439507/facebook-files-s-1-5-billion-ipo-revealing-stats-revenue The company believes a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services. http://socialmediatoday.com/briansolis/439507/facebook-files-s-1-5-billion-ipo-revealing-stats-revenue#comments Advertising Behavior Branding Community Content Facebook Listening Marketing Metrics Social Business Social Customer Social Media Strategy Thu, 02 Feb 2012 21:44:30 +0000 BrianSolis 439507 at http://socialmediatoday.com http://socialmediatoday.com/saleschaostv/439465/truth-about-social-proof-saleschaostv Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following? http://socialmediatoday.com/saleschaostv/439465/truth-about-social-proof-saleschaostv#comments Branding dan waldschmidt SalesChaosTV Social Business social media following social proof Todd Schnick Thu, 02 Feb 2012 18:50:43 +0000 SalesChaosTV 439465 at http://socialmediatoday.com http://socialmediatoday.com/chrissyme/439431/another-hashtag-gone-bad The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. http://socialmediatoday.com/chrissyme/439431/another-hashtag-gone-bad#comments Behavior Branding Engagement Influence pr public relations Social Customer Twitter Thu, 02 Feb 2012 17:55:00 +0000 ChrisSyme 439431 at http://socialmediatoday.com