About Social Media Today
May 26, 2012
How Facebook Is Killing Itself!
Photo by P - A - S - T via Flickr
How Facebook is killing itself by introducing new features in the news feed. The social experience is dying... For me social media began since the good old Orkut days. In those days, most of us were unaware of the term “Social Media”. It was simply a cool way to talk and keep a tab on what friends were doing. Apart from this, it was also used as a dating site but the best part was that brands were not aware of this new media then. It's only when you really start using a product, you face the good, the bad and the ugly of it. Products that take feedback and evolve can sustain for a longer time. Orkut didn’t, so in came Facebook. [read more]
May 26, 2012
Jason Duty, Director of Global Social Outreach Services at Dell, on Social@Scale
Jason Duty
"You have to have a passionate work force...," says Jason Duty, Director of Global Social Outreach Services at Dell. Sprinklr caught up with Jason Duty, who shared his thoughts on what it takes for large enterprises and brands to do Social@Scale.You... [read more]
May 26, 2012
Moving Beyond Text and Images in a Web 3.0 World
Image by Accretion Disc via Flickr
The web is evolving faster than most of us are even accounting for. Flat text and static images are no longer the default format for the web. Let's look at some of the new trends in new media and see how we might be able to incorporate them into our existing strategies. [read more]
Recent Infographics
Facebook Camera: The Love Child of Facebook and Instagram
The transformation is complete. Not even two months after the purchase of Instagram Facebook has released its own photo app to the public. Facebook Camera, a separate app from the Facebook mobile app, can be considered a complete clone to Instagram. [read more]
Effective Social Media Strategies Begin With the Right Tone of Voice
Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd. [read more]
Maximizing Video SEO: Tips and Tricks You Should Know
Every time Google updates its search algorithm, things seem to change for your site’s SEO. Last fall there was Panda, now there’s Penguin, and both updates favor online video. Video uses titles, tags and annotations, which search engines use to find videos, so here's how to optimize your video SEO. [read more]
Mobile: Facebook's New Social Frontier
Facebook is spending lot of resources on mobile. No one has quite figured out how to make money on increasing mobile traffic, and Facebook has to be the one solving this problem in order to maintain its high P/E multiples. It's obvious that Facebook is getting serious about mobile, and spend more resources to capture the mobile users' attention. [read more]
New Features That Make Google+ a No Brainer for Business Marketing
Broadcasting to the big numbers was the way to go for the Mad Men of the 60s, but savvy marketers like Seth Godin realize that these days it’s all about the tribes we lead. In other words, if you can connect with a smaller group of people who are passionate about what you’re selling, you don’t need to fire a shotgun at big crowds. [read more]
Is Facebook the next Google?
Facebook's IPO took place last Friday. When comparing their performance to that of Google, a number of key differences emerge, questioning the the ~2x multiple vs. Google. Google grew faster, was, and still is, more profitable, while offering a clearer value proposition to their users and customers. [read more]
Seven Inbound Marketing Takeaways from Jedi Master Yoda
In celebration of the 35th anniversary of the original release of George Lucus’ sci-fi epic Star Wars, here’s a brief rundown of seven Inbound Marketing Lessons gleaned from the baddest warrior of them all, Jedi Master Yoda. [read more]
Why B2B Social Media Will Be "Kind of a Big Deal"
Photo: © 2012 - Paramount Pictures
more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. The study reveals that CEOs are shedding the command-and-control nature of corporations that has existed for over a century, and introducing openness, transparency and employee empowerment. [read more]
Merging Communities for a Stronger Social Media Today
The Customer Collective (TCC) and The Social Customer (TSC) blazed the trail of a new media model, one in which individual thought leaders become their own brands and where expertise and reputation are the currency upon which business relationships are built. [read more]
What is So.cl All About Then?
A lot of people have, in my opinion, jumped in to explain Microsoft's new research platform So.cl away as a Facebook competitor. Let's get one thing straight - it's not a competitor to Facebook. And it was never meant to be one. It's a pointlessly reductive argument, and as Microsoft pointed out, it's meant as a complimentary tool. [read more]
How Facebook Can Save Lives – and Compromise Your Health Security
This piece was written by Brian S. McGowan, PhD, a research scientist who has worked as a medical educator, mentor, accredited provider and commercial supporter. [read more]
The State of Social Media 2012: Will Facebook Go the Way of the Mayans?
Social media has become like a third arm for most of us, one we can’t live without. We check it daily, even hourly, hungry for the latest update. So it’s only normal that we want to know what’s been going on with our favorite social media websites. [read more]
To Auto-Post or Not To Auto-Post? The Answer is somewhere in the middle.
The real problem is the laziness of those using the technology. Read on to discover why relying too heavily on auto-posting software is never a good idea. [read more]
SMT Audio Webinar Archive: How Do You Scale Personal Engagement? A Fresh Look at Marketing Automation
How Do You Scale Personal Engagement? A Fresh Look at Marketing AutomationHow do companies reconcile the need for engagement in customer service with the necessity to market themselves on a large scale? Personal engagement with customers fosters customer satisfaction, trust and loyalty, and this has been made easier and more... [read more]
“Today, we’re never finished, and that’s okay.”
"If you want to, you can never be finished.” - Seth Godin [read more]
Social Media for Women (and Men) of a Certain Age
Baby Boomers, strong in number and loud of voice, are in decision making positions. We are doing much of the hiring, firing and evaluating in businesses and organizations. And somehow, many of us are not making the leap to business usage of social media–yet. In spite of mounting evidence of the efficacy of using social media tools, including social networks, video sharing, blogging and texting... [read more]
Dear [insert business name], what’s your promise?
Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities. [read more]
5 Ways to Add Value as a Brand
The mantra for marketing should be “add value or get out.” Marketers that don't add value will be given a swift kick in the unfollow behind. So how do you "add value" as a brand in social media? Read on as we learn from the best practices that successful brands are implementing today. [read more]
“I want a million followers” is not a social media strategy.
...it’s better to focus on community-building, rather than metric building. If you are using social media as a tool to stimulate discussion, interact and offer valuable content deemed to have high authority in your subject, you will see a healthy level of growth of followers that will be an asset to your community. [read more]
Social Business Intelligence: Wisdom from the Outside-In
Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. [read more]
How is Social Media Impacting Traditional News Distribution?
There is no denying the impact that social media has had on the news industry. Particularly, news distribution. People online, now more than ever, are reading, monitoring, and most importantly sharing news on their mobile phones, with their Facebook and Twitter accounts, and with countless other social media digital tools.We recently... [read more]
Why Facebook's IPO Should Mean Free Advertising for Nonprofits
Facebook needs to follow Google's lead and offer a nonprofit program that gives 501(c)3 organizations access to free advertising or they are effectively keeping them out of the public sphere. [read more]
THIS JUST IN: Facebook's Still Got Its Mojo After IPO
With over 900 million users worldwide (half of whom are accessing the social media site via mobile), strong monthly user engagement figures (averaging 441 minutes, or over 7 hours), and flush with 16 billion in IPO capital (for you non-math majors, that’s 16,000 million), I’d say Facebook is just getting started. If you need more convincing, read on as I attempt to debunk the principle arguments of the Facebook naysayer class. [read more]
Changes to Timeline: Rearranging Deck Chairs on the Titanic
Since Facebook has gone public, I think they are scrambling. They are scrambling to appease the people and essentially show investors that they are worth the billions of dollars they claim to be. At the end of the day, it’s not going to work. I bet users will yet again post to their statuses, “Facebook! Again?! Really?!” [read more]
5 Things to Look for When Hiring Social Media Interns
Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them. [read more]
Net Smart: How To Thrive Online - Book Review
The book covers five digital literacies – each starting with an illustration by Anthony Weeks that graphically communicates the key points. They include: attention, crap detection, collaboration, networks, and participation. The attention chapter is about why and how to control your attention when you’re online. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”