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Why Are Businesses 'Doing' Social Media?

February 9, 2012 by Claire Faucett
with 345 views
1

Photo by Neal Jennings via Flickr

Because they have to. Business today IS social. But there is an important distinction between simply "doing" social and "being" social. Businesses find they are more successful when they aren't simply doing social because "everyone else is."... [read more]

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Why Social Media Is Like a Raucous Bar (video interview)

February 9, 2012 by Paul Simon
with 140 views
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Social media is a lot like the activity at a bar. You know, the kind with drinks and sometimes loud music. That’s Dave Carroll’s take. Long before we started Linking In and Facebooking and Tweeting, he was playing his music in university-area pubs. [read more]

Keep Your Audience on Its Tweet: 4 Keys to Building a Strong Social Following

February 8, 2012 by Andrew Hanelly
with 2,096 views
3

Photo by Warren B. via Flickr

If the presidential election—coming to a polling place near you in November—is the nation’s foremost popularity contest (more than 65 million Americans voted for President Barack Obama in 2008) the ongoing battle for followers on Twitter, from a... [read more]

Using LinkedIn for Competitive Intelligence

February 8, 2012 by Gopi Mamidipudi
with 1,114 views
1

Photo by Ian Barbour via Flickr

With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to … getting data about your competition has never been simpler. However, converting the data to real Competitive Intelligence... [read more]

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OMS Summit: Todd Wilms of SAP makes change by embracing customers--and executives

February 8, 2012 by Rohn Jay Miller
with 97 views
0

Blaz Kure/shutterstock

Todd Wilms of SAP's social media team has the opportunity to make changes in how the 39,000 person organization makes. But he's learned to make those changes succeed by empathizing with customers, and working with senior executives at SAP internally. [read more]

StumbleUpon Primer for Bloggers, Part 2

February 8, 2012 by Saul Fleischman
with 218 views
0

If you use one or more blog rings, content-sharing promotion systems or clubs, such as a blog circle or Triberr, etc., where perhaps you have your blogger connections’ new content, and maybe even an easy means of Stumble-liking or reviewing fellow bloggers’ posts right in front of you, see what happens when you do so. Stumble-review your own post, and also go through your blog circle, etc. and SU-like your supporting bloggers’ latest posts. Now, open StumbleUpon, Profile > Shares and note how your one review of your post is in with a slew of all those other bloggers’ posts that you liked. [read more]

Season 2 Finale: How Yamaha Invests in New Customer Experiences

February 8, 2012 by Brian Solis
with 195 views
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Jeff Hawley of Yamaha

Here, Yamaha shares that it needed “to blow up” its existing systems and processes and “start over” to compete more effectively for the future. [read more]

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Listening Platforms; Useful or Strategic?

February 8, 2012 by Eric Vachon
with 256 views
0

wavebreakmedia ltd/shutterstock

Marketing executives want to gain insights into their customers’ behavior. They don’t want a red, yellow, green dashboard; they want actionable answers to questions like the following: is your marketing messaging aligned to what customers in the global market value? How is your messaging influencing customers at a brand level and at a product level? [read more]

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A business blogger connects with clients and industry influencers.

February 8, 2012 by Julie Morey
with 62 views
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"Now they're reading mine" features business blogger Elise Segar, www.ifridge.com/people/elisesegar. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Paul Essenfeld, www.essenfeld.com [read more]

What If We Were Really Good at Social Media?

February 8, 2012 by Leonard Sipes
with 287 views
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Memo Angeles/shutterstock

If we were allowed to innovate to our heart’s content I believe we could double and triple page views and dramatically increase time spent on site. The premise involves learning styles and the acknowledgement that some people prefer the written word while some like video and others want audio. People also want a bit of entertainment. [read more]

Cross Platform Marketing Amplifies Jackson Hewitt Campaign [CONVO]

February 8, 2012 by Neil Glassman
with 148 views
0

David Koroghlian

This season, Jackson Hewitt, working with agency 22squared, is carefully coordinating all elements — TV, print and multiple social channels — to be heard amid the roar of the significantly larger media spend of its competitor, H & R Block. In this conversation, Jackson Hewitt's David Koroghlian and Chris Tuff of 22squared reveal how they have achieved success that has, according to the companies, exceeded their expectations. [read more]

Maryland Bills Would Protect Students' Social Media Privacy Rights, Schools, and Taxpayers

February 8, 2012 by Bradley Shear
with 32 views
0

 l i g h t p o e t/shutterstock

Unlike China, the United States does not have a Microblog Identification Program that requires its online users to register with the government so it may track its citizens' online speech. Schools that require their students to turn over their social media user names and/or content are acting as though they are based in China and not in the United States. [read more]

2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value.

February 8, 2012 by Brian Solis
with 634 views
1

Image: VLADGRIN/Shutterstock, via author's blog

Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more meaningful journey as it may... [read more]

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What Does It Take To Become A Social Business?

February 8, 2012 by Edwin Huertas
with 230 views
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Despite all of the hype and buzz surrounding social media, many companies have yet to even test the waters and get their feet wet with it. After all, integrating social media into existing business practices means "change",a word that won't get many "Likes" from a lot of people. So buying into the prospects and promises of social media may take a bit more time -- and courage... [read more]

The Content Strategy Burger

February 8, 2012 by Nick Allen
with 257 views
0

Valentyn Volkov/shutterstock

Two of my passions have combined with this infographic on Content Strategy in the shape of a burger - including special sauce. I found it interesting, but it may be that I'm yearning for lunch. [read more]

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‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview)

February 8, 2012 by Paul Simon
with 387 views
3

Within four days of the video’s posting on YouTube it had a million hits. Two and a half years later, it’s been viewed 11.5 million times and Dave Carroll’s name is synonymous with customer service. [read more]

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Free Internet, Megaupload and SOPA. Knowledge-based Society or Entertainment Society.

February 7, 2012 by Alberto Uribarri
with 56 views
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...free access to information and knowledge is a fundamental right that cannot be waived. Putting them to a level doesn’t help to clarify the dispute as they represent two models of society that are not only different but also antagonist. Who told “only knowledge will set you free”?, perhaps we should say now “only entertainment will set you free”? [read more]

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski
with 2,125 views
2

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]

Social Selling: How to Ethically Reach your Followers and Drive Sales

February 7, 2012 by Gini Dietrich
with 313 views
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It’s a bit of a balancing act: Get it right and you’ve earned yourself a pleased customer who is likely to share his positive experience. Get it wrong and you’ve invaded someone’s personal network and abused his or her trust in a way they are not likely to forget. [read more]

The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders

February 7, 2012 by Mike Lewis
with 704 views
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sokolovsky/shutterstock

With the evolution of social platforms’ usage and capabilities, we are starting to see clear social marketing maturity patterns, driven by savvy social enterprises, who are setting best practices and are followed as best-in-class examples for companies starting with social. [read more]

How to Make Your Content Go Viral

February 7, 2012 by Gini Dietrich
with 757 views
3

AND Inc./shutterstock

And, just because two guys kicking one another or cute puppies might work this week doesn’t mean they won’t be overshadowed the following week by a celebrity crying over a sloth. [read more]

Lessons from the Komen Controversy

February 7, 2012 by Glenn Gaudet
with 1,155 views
5

Photo by Teo via Flickr

Brands beware. The era of social advocacy is here, and you better be engaged, or the good work you’ve done for years can be placed in jeopardy in a minute. [read more]

SEO and Social: It Isn’t One or the Other

February 7, 2012 by Nick Stamoulis
with 1,008 views
1

Photo courtesy of author's blog

If you are a website owner or business it’s absolutely essential to be involved in both SEO and social media. It’s not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different strategies, but the two are becoming more... [read more]

Human Media: The Human Approach that Changes the Outcome

February 7, 2012 by Isra Garcia
with 462 views
0

Photo: ortzadar

Using Human Media means changing the “social” approach that you give to the Web for another more human. It’s simple and effective.Two Parallel ApproachesIn the early times, companies developed a marketing campaign with a liv motiv and claim, and after that they studied whether it worked or not. They practically made a guess on... [read more]

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