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‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview)

February 8, 2012 by Paul Simon
with 274 views
2

Within four days of the video’s posting on YouTube it had a million hits. Two and a half years later, it’s been viewed 11.5 million times and Dave Carroll’s name is synonymous with customer service. [read more]

Lessons from the Komen Controversy

February 7, 2012 by Glenn Gaudet
with 971 views
5

Photo by Teo via Flickr

Brands beware. The era of social advocacy is here, and you better be engaged, or the good work you’ve done for years can be placed in jeopardy in a minute. [read more]

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski
with 1,390 views
1

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]

Social Selling: How to Ethically Reach your Followers and Drive Sales

February 7, 2012 by Gini Dietrich
with 217 views
0

It’s a bit of a balancing act: Get it right and you’ve earned yourself a pleased customer who is likely to share his positive experience. Get it wrong and you’ve invaded someone’s personal network and abused his or her trust in a way they are not likely to forget. [read more]

The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders

February 7, 2012 by Mike Lewis
with 529 views
0

sokolovsky/shutterstock

With the evolution of social platforms’ usage and capabilities, we are starting to see clear social marketing maturity patterns, driven by savvy social enterprises, who are setting best practices and are followed as best-in-class examples for companies starting with social. [read more]

How to Make Your Content Go Viral

February 7, 2012 by Gini Dietrich
with 348 views
0

AND Inc./shutterstock

And, just because two guys kicking one another or cute puppies might work this week doesn’t mean they won’t be overshadowed the following week by a celebrity crying over a sloth. [read more]

SEO and Social: It Isn’t One or the Other

February 7, 2012 by Nick Stamoulis
with 908 views
1

Photo courtesy of author's blog

If you are a website owner or business it’s absolutely essential to be involved in both SEO and social media. It’s not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different strategies, but the two are becoming more... [read more]

Human Media: The Human Approach that Changes the Outcome

February 7, 2012 by Isra Garcia
with 432 views
0

Photo: ortzadar

Using Human Media means changing the “social” approach that you give to the Web for another more human. It’s simple and effective.Two Parallel ApproachesIn the early times, companies developed a marketing campaign with a liv motiv and claim, and after that they studied whether it worked or not. They practically made a guess on... [read more]

What Do You Know? Examining the Big 4 Online Answer Sites

February 7, 2012 by Jay Baer
with 79 views
0

Answer sites offer users the capability to be both the inquisitor and the expert. More often than not, in basic human interaction, we can answer each others’ questions based on our own personal familiarity. We can achieve this on a massive scale using these Answer Sites. [read more]

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'United Breaks Guitars' Sparks New Customer Complaint Resolution Model (video interview)

February 7, 2012 by Paul Simon
with 538 views
0

Musician Dave Carroll always has had a passion for customer service. So it’s not surprising that in the wake of his highly popular “United Breaks Guitars” video on YouTube, he’s become a one-man band in support of companies engaging their customers within social media and treating them fairly. [read more]

How to Choose Safe Social Networking for Your Kids

February 7, 2012 by Tia Fisher
with 145 views
0

There are an increasing number of social networking sites aimed at children, and it's hard to know how to choose, especially if your child is coming home demanding to be a member of the one his friends are in. So I talked to Carole Hart-Fletcher, Director of KidsOKOnline, experts in child online safety and eModeration's preferred online safety consultants, and asked her what to look out for. [read more]

Facebook: Why is Nobody Listening?

February 7, 2012 by Urs E Gattiker
with 495 views
0

One headline this week read, Procter & Gamble would lay off 1,600 after discovering that advertising on Facebook is free. But how many of your 2000 fans bother to take part in the conversation? Less than half a percent. Learn from Red Bull, Coca-Cola and Nike! Or maybe NOT. [read more]

Auto Industry Bailout PR at GM [Podcast]

February 6, 2012 by Eric Schwartzman
with 204 views
0

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. [read more]

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Why Your Social Media Marketing Campaign Can Fail Right from the Start

February 6, 2012 by David Amerland
with 1,396 views
4

Janos Levente/shutterstock

Your carefully crafted, expensive, social media marketing campaign may be dead right from the start if you fail to take into account usage patterns within a social network. [read more]

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Your Competitors Are Feeding Off Your Twitter Ecosystem.

February 6, 2012 by Vitaly Veksler
with 507 views
0

Adchariyaphoto/shutterstock

Let’s say you have a competitor. You have a twitter account with 10,000 followers. You are doing really well. Lots of engagement: mentions, RTs – things are going great. Your competitor on the other hand is not that well known, yet he does understand that the 10,000 followers that you have are his prime target. [read more]

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'United Breaks Guitars' Made Dave Carroll a Customer Service Celebrity (video interview)

February 6, 2012 by Paul Simon
with 298 views
2

"United Breaks Guitars" went viral quickly after musician Dave Carroll posted it to YouTube. He talks about the United and the social media experience in this video interview, the first of four segments. [read more]

Is LinkedIn Running Out of Steam for Recruiters?

February 6, 2012 by Mic Adam
with 765 views
0

LinkedIn has been the platform of choice for recruiters, but lately some Facebook apps are giving LinkedIn a run for its money. Is it running out of steam and will recruiters switch to Facebook? [read more]

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The Difference Between a Website that Turns You Off and One that Turns You On

February 6, 2012 by Barry Feldman
with 684 views
0

Sadly, most websites provide very good examples of how to turn-off and turn-away prospects. So what are you going to do turn ‘em on… to get them into your site, into a conversation, in your sales funnel? [read more]

Social Media & the Consumer: How to Handle Negative Feedback

February 6, 2012 by Rachel Strella
with 483 views
0

Catalin Petolea/shutterstock

The only thing worse than deleting comments would be to respond defensively and thus initiating a battle with the audience. I highly recommend not deleting negative feedback unless it’s an extreme circumstance such as inappropriate language or lewd comments. Why? [read more]

Dealing with the “Unfriend”, “Unfollow” & “Unlike” Factor

February 6, 2012 by Maggie Fox
with 820 views
0

According to a recent study by NM Incite, the top reason cited for friend-ing someone on Facebook is not surprising – it’s knowing them in real life (82%). The same applies for brands – people “like” Facebook pages of brands they are aware of. On the other hand, offensive comments are the main reason for unfriend-ing (55%). According to the study, here are a few things you might be doing that will leave you wondering if the apocalypse happened and captured all your social media connections: updating too often, updating less frequently, lack of originality, too many salesy posts, irrelevant, posting repetitive and boring content, just to name a few. [read more]

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Social Media: the Main Runway for Fashion Industry

February 6, 2012 by Laurent Francois
with 337 views
0

As Fashion weeks go on around the world, they've demonstrated that fashion industry is directly impacted by Social Media. From e-commerce to new creativity process, social networks, fashion bloggers or digital undergrounds are now challenging major brands and fashion stakeholders. Social Media is now the main runway for the fashion world. [read more]

Dropbox: An Example of Real Social Marketing

February 6, 2012 by Rick Mans
with 398 views
0

Dropbox makes it social by making sure there is value delivered to the ones participating in the beta, even if they don’t give any feedback. Plus they make the news about the beta worth sharing and your first picture upload to Dropbox is worth sharing, since all of a sudden you have 500MB of disk space for free. [read more]

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