Ralph Paglia

Bio: Ralph Paglia is Editor-in-Chief of the Automotive Digital Marketing Professional Community... Paglia is infamous for his early career as a "Motorhead" Street Racer and High Performance Mopar builder. While in graduate school he wrote weekly Newspaper Columns. Ralph started selling cars in San Diego immediately after Graduate School. He became San Diego's youngest Car Dealership General Manager at age 25. Ralph is the first known car dealer to use the Internet for automotive marketing... In 1986 he started posting new VW sales offers on Bulletin Board Systems (BBS) hosted by San Diego area defense contractors. Ralph went on to start Automotive Consulting work in 1996 by setting up Internet Sales Departments for car dealers using AutoByTel lead services. Ralph was recruited into becoming one of the first Cyber Car Catalysts in 1999, went on to be voted Cyber Car Catalyst of the Year in 2001. After Cyber Car was acquired by The Reynolds and Reynolds Company, he was promoted to Reynolds OEM Partnership Executive in 2003. After joining Courtesy Chevrolet in Phoenix in 2005 Ralph led his Internet Sales Department and BDC teams to become #1 GM Internet Sales Department in the World in 2006... In 2007 Ralph went to ADP as their Automotive Digital Marketing Thought Leader, strategic alliance builder and in-house Entrepreneur. He launched ADP's Automotive Digital Advertising services in 2007, then secured the contract to create and manage what become Ford's Tier 3 Digital Advertising for Dealers Program in early 2008. Paglia went on to create and launch the ADP Social Media Marketing and Reputation Management suite of solutions for Car Dealers in 2009. Ralph secured Ford's Tier 3 Social Media Marketing Regional Dealer Consulting Program for ADP... Paglia then negotiated a unique partnership between ADP and ASU in 2010 that resulted in the build-out and opening of ADP's SkySong Operations Center in May 2010. Ralph also hired, trained and managed the team of Social Marketers (SoMars) who serve car dealers throughout North America from the ADP SkySong Operations Center in Scottsdale. Ralph can be reached by email at RPaglia@gmail.com on Twitter @RalphPaglia and at http://LinkedIn.com/in/RPaglia