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Profile

Laurent Francois

Title: Owner/CEO

Company: RE-UP / French Ideas Agency

Points: 312

— Bio —

After few years in the media industry (founder of SocialERS for L'Express) and in Social Media (former head of 360° Digital Influence @ Ogilvy France). Laurent has launched a digital boutique agency in London, French Ideas (FI). FI is part of a team including veterans of advertizing industry called RE-UP. He teaches Social Media Marketing in diverse business schools (ESCP Europe). Laurent also blogs on fashion on Hit Bag and Le Boulevardier.

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Latest Network Activity

Posted: Subcultures: Big Opportunity for Social Brands to Generate Value
Posted: Adobe Summit 2013: Predicting the Last Milliseconds of Truth.
Commented on: Don't Only Measure Your Brand Success With Direct ROI Indicators
Hi Fay, Thanks for this point. All industries are not equal when it comes to social media. Nonetheless, it really ...
Commented on: Don't Only Measure Your Brand Success With Direct ROI Indicators
Dear Mikethanks for your comment. I do agree to your "conversion" issue. Thus, I don't think that it should ...

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