Bio: Linda Zimmer is CEO of MarCom:Interactive, a new and emerging media consultancy, serving an international clientele of corporate, non-profit and public brands. She specializes in assisting organizations to innovate business and brand strategies, business models and marketing relative to contemporary media and consumer trends. Linda is spearheading the formation of the Modern Media Institute, a professional development institute focused on deployment of new media strategies and practices for the enterprise and civic organiations. Linda sits on the Advisory Board of Web Wise Kids, and is a consulting council analyst for the Gerson Lehrman Group. Ms. Zimmer has more than 25 years of experience in applying emerging media and technology serving clients across industry sectors including Johnson & Johnson, the United States Food and Drug Administration, Nike, Heinz, Hyatt, Nokia, U.S. Forestry Services, Taco Bell and the State of California. Committed to education, she recently assisted a national for-profit university with developing their School of Communications and New Media. Prior to establishing MarCom:Interactive, Linda served as President, New Media Services for Electronic Media Communications where she built the division, focused on the convergence of video and audio with the Web, from start-up to the most profitable division of the company, positioning it for eventual acquisition. During her tenure at EMC her client acquisitions included Ernest & Young; Star Trek, The Experience; Paramount Parks; Ericsson; Princess Cruises; and Mazda. Linda pioneered some of the first audio and video webcasts for business solutions with clients such as PriceWaterhouse Coopers and the Recording Industry of America. Linda serves as a resource to the media on new and emerging media topics and is quoted on social networking and technology topics in business publications such as Business Week, U.S. News, Forbes and Computer Weekly. She publishes extensively on the Web and writes for business, technology and marketing trade publications. She is a requested speaker for corporate events and industry conferences. Professional portfolio: http://claimid.com/lzimmer