Jennifer Jones

— Bio —

A global leader in public relations and social media integration, Jennifer has been at the center of digital communications since the early 90s where she was a part of the team that launched eBay, Art.com, Amazon.com, WebMD and more. Later, she turned her attention to entertainment and helped launch the first internet-driven PR campaigns for Discovery Communications and BET. Following a personal passion, she next co-wrote and co-produced a feature film and led the movie's the public relations strategy which has been credited as one of the first viral marketing campaigns. Returning to consumer products promotions, she developed integrated strategies for brands like Minute Maid, Pepsi, Arby's. And, has since earned acclaim for integrating traditional and social media tactics into B2B promotion with clients like Manhattan Associates and Hewlett-Packard. A recognized voice in the industry, her Speak Media Blog and speaking engagements have made her a reliable resource for marketing communications and digital integration thought leadership. Having worked within global public relations, advertising and interactive agencies, Jennifer sees communications through a unique lens that blends all key disciplines so that every brand action drives results. Her work is characterized by the belief that ROI in marketing communications is more than measurable, it’s achievable.