Title: Senior Vice President
Company: MSL Worldwide
— Bio —A global leader in public relations and social media integration, Jennifer has been at the center of digital communications since the early 90s where she was a part of the team that launched eBay, Art.com, Amazon.com, WebMD and more. Later, she turned her attention to entertainment and helped launch the first internet-driven PR campaigns for Discovery Communications and BET. Following a personal passion, she next co-wrote and co-produced a feature film and led the movie's the public relations strategy which has been credited as one of the first viral marketing campaigns. Returning to consumer products promotions, she developed integrated strategies for brands like Minute Maid, Pepsi, Arby's. And, has since earned acclaim for integrating traditional and social media tactics into B2B promotion with clients like Manhattan Associates and Hewlett-Packard. A recognized voice in the industry, her Speak Media Blog and speaking engagements have made her a reliable resource for marketing communications and digital integration thought leadership. Having worked within global public relations, advertising and interactive agencies, Jennifer sees communications through a unique lens that blends all key disciplines so that every brand action drives results. Her work is characterized by the belief that ROI in marketing communications is more than measurable, it’s achievable.
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Commented on: Brand Blindly Blunders Into Twitter Firestorm Inserting Their Promo Into Aurora Trend
Yeah, I think the Twitterer knew the trend wasn't about the dress and was therefore having a little fun with it through ...
- Posted: Brand Blindly Blunders Into Twitter Firestorm Inserting Their Promo Into Aurora Trend
- Posted: How Social Media Has Changed Brand Engagement
Commented on: Recession to Boost Social Media Spending
Hey Brandon,Thanks!And, I definitely agree...the tactics vary a bit. But, I have had much success in social media for ...