About Social Media Today
MarketingExperiments has developed a formula for Viral Marketing.
Viral Marketing Formula (Vr)
Vr = 5C(F,P,S…) + M — f
Where:
Vr = Viral Ratio
C = Contagion
M = Message (underlying)
f = Friction (mechanism)
F = Fun
P = Pride
S = Sentimentality
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Viral Marketing Formula
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Posted June 5, 2008 with 531 reads
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