apple iPhone 5S
Apple is prepped for a big announcement at their September 10th event. Industry insiders expect the company to unveil new impressive product launches during the show.

According to an article by Businessweek, “The phones’ on-sale dates tend to coincide nicely with the year-end holiday shopping rush. This year, the main subjects of speculation are whether Apple will integrate a fingerprint scanner and what that might mean for the future of the iPhone’s ‘home’ button… this will be the first phone built to run iOS 7, Apple’s newest version of its mobile operating system and the company’s biggest aesthetic change in years.”

The tech world is buzzing with iPhone 5S rumors, ranging from a widened screen to take on the Samsung Galaxy to launching a new device called the iPhone 5C for the low end portions of the market.

As an iPhone app developer in Orange County, it's always exciting and sometimes unnerving to anticipate the surprises that Apple has planned. Apple is a company shrouded in secrecy, leaving the public to guess at what Tim Cook and company have up their sleeve. Every iPad app developer will be live-streaming the event on the big day, waiting for the big announcements that will undoubtedly affect the mobile ecosystem.