NASA wants to expand their reach of engaging space exploration content with users. Instagram is a platform that offers a more intimate feel that will connect with users on a personal “insider” level. They want users to see the world, and everything beyond it, as they do.

Photo: NASA

What to Expect?

Visuals that are not just of space, but of what the NASA team is doing on a day-to-day basis. They don’t just want to be the organization that leads on space exploration, science and discovery; they want to share their experience with a like-minded audience – genuine brand awareness (aka learning).

Photos: NASA