Social Media: So easy a caveman did it?
Lascaux is a complex of caves located in France, the Paleolithic cave paintings found there date back over 17,000 years. The cave contains almost 2,000 figures, which can be grouped into 3 major categories - animals, human figures and abstract signs.
In recent years, new research suggests that these paintings may not only incorporate instruction regarding successful hunting strategies but also star charts depicting the constellations of "Taurus", "The Pleiades" and a group known as "Summer Triangle".
We, as humans, have a need built within us which makes us want to express ourselves and share information. In the past we did it through cave wall paintings, yesterday it was mass marketing through TV and radio, today and in the (foreseeable) future it is a status update on Facebook or Twitter. The way we share information is different, but the drive and the reason why are still the same.
So how do you stand out in a world where the average person is exposed to over 1600 marketing messages a day? Here is the answer, as said by Craig Davis, Chief Creative Officer Worldwide for J.Walter Thompson (Worlds 4th largest AD Agency)
"Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old-fashioned advertising.
We need to stop interrupting what people are interested in and be what people are interested in."
Social Media is about connecting with your customer at a more personal level than you can with traditional marketing. It is positioning yourself as more than an abstract set rules and regulations on your company's operating manual that makes workers do certain things a certain way in order to make a profit for your company.
Your customer wants to know that you care about them first, and about making money, second.
Paint a picture on the wall, and when they feel the need, they'll know where to go to look for more. The cavemen did it, you can do as well. People can say that you can do this with traditional mass marketing, but it will cost you a heck of a lot more per converted lead.
Give your customers a reason to "Like" you on Facebook or to "Follow" you on Twitter. One way you can add value is to paint on the walls of Facebook and Twitter and other Social Media vehicles, how much you know about your product or service, showcase your knowledge. Give your customers value in the way of information they may find useful. Do that over and over again, and when your customer is looking to spend money on something you offer, your company will be the obvious choice because of the relationship you've built with them. The fact is that a good part of them will feel comfortable with your company, and making a purchase with you will be the natural second step.
Now get painting that successful hunting strategy (if you sell hunting equipment) and show the world why someone should choose you over your competitor down the street.
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