The Golden Ticket to Rewarding Customers?
As we mentioned earlier this month, we are exploring ways to reward loyalty. The game is changing quickly, and some companies are coming up with very different approaches. One company in particular has begun testing a program that gives customers a new way to win rewards. It’s a very intriguing concept, but we wonder, Is this the golden ticket to rewarding customers, or just a day pass?
Here's a special video about rewarding customers in this new way.
So grab your coffee or tea and sit for a spell as I explain this new rewards program and its potential impact on customer loyalty.
And as always, we want to hear from you. Let us know what you think!
The Golden Ticket To Rewarding Customers?
Tell us about customer and employee rewards that you think really do or do not work. We would also like to know if you are familiar with this program and whether or not you think it is capable of substantially increasing loyalty.
Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a Chicago-based consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to ...
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