In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn:

  1. Why most word of mouth takes place off-line.
  2. Going viral is not just chance
  3. How the nightly news is all wrong. It's NOT about bad news.
  4.  Tips on how you can make your product go viral.

Dr. Berger’s an assistant professor of marketing at the Wharton School at University of Pennsylvania. He’s been cited frequently in The New York Times, The Wall St. Journal, Science, The Washington Post and FastCompany. Learn more at Jonah Berger or follow him on Twitter at @j1berger Marketing Made Simple TV "TV on the Web" is the most TV-like show on the web today and premieres new guests every Thursday at noon ET. The show is directed by Craig Yaris of SocialRibbit and our editor is Kevin Ogden.