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How to Use Social Media for B2B Sales to Global Enterprises
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Posted August 25, 2008 with 197 reads
Hi all, I want to share with everyone a podcast I did last Friday with Jean Foster. Jean is the VP Marketing for BT Americas, a division of global telecom powerhouse British Telecom.
She shares best practices on marketing strategy, competing against
bigger rivals (Verizon! AT&T!), merging marketing departments from
acquired companies, integrating social media into a large enterprise
B2B marketing and sales strategy and how to sell social media to
internal audiences.
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
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- Rachel Happe
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