Social Media Marketing: Lessons from the Thank You Economy
First, the company began with awesome content for its commercials, spoofing different masculine stereotypes.
Then, it brought the story to Twitter and Facebook where viewers were talking about it non-stop and even creating spoof videos.
Old Spice aired a second commercial.
Old Spice marketers asked Twitter followers, Facebook fans and others to submit questions for the Old Spice Man.
Followers voted for their favorite questions and winners received responses from the man in the commercials.
All of the personal attention followers were receiving from the brand created a buzz, and soon after, you could find coverage for the campaign on television, in print, and on the radio.
At Command Partners, we practice the Thank You Economy and actively engage with our clients on a daily basis. Not only do we practice the TYE as a company, but we assist clients in practicing the TYE with their own consumers as well. Our Social Media Marketing services assist our clients in creating engagement with their consumers by developing highly specific, targeted campaigns that will drive results and help increase their bottom line.
The long and the short of it is the importance of maintaining social media accounts so that you can tune in to what your consumers are saying and actively engage with them day-to-day. Once genuine relationships are formed, your consumers are more likely to remain loyal and less likely to visit the other shop right down the street.
Jessica Chesney is a public relations expert who focuses on digital marketing with an emphasis on social media and startups. Her expertise with digital marketing, combined with her MBA, allows her to craft innovative media campaigns that tie directly with clients' business objectives. Jessica designs, implements, and manages several public relations and social media campaigns for Command ...
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