3 [Social Media] Conversations I Want to Go Away Forever
These are three recurring conversations that I would love to never hear about again.
Klout measures Social Influence.
No, Klout measures Tweets, Retweets, Likes and other Social Interactions.
- It does not track whether or not any of those interactions resulted in someone taking a different action.
- It does not overlay that data with any website data to indicate whether any specific post resulted in a sale.
- It does not weight different types of posts, therefore there is no way to determine if the content creator accomplished their goal.
In short, it is not what you Klout-heads keep saying it is. Please shut up and get off the internet.
(Insert brand new social media site) is gonna be HUGE!
Well, I guess we’ll see about that.
The majority of Social Media activity on Internet is condensed into a handful of dominant sites: Facebook, Twitter, Linkedin, Google+, YouTube and Pinterest (currently). There are a few others: Tumblr, Slideshare, and some blogging platforms, but riddle me this batman…how many of these sites are profitable? Yeah…we’ll see what’s gonna be huge.
New approach: figure out the stuff you are already using instead of focusing on what’s next?
Blogging is Dead
Blogging is far from dead, it’s just that crappy bloggers gave up when they realized it takes time and effort.
Blogging—amongst all of the social media hype—is still the only space that is YOURS. Read the Facebook terms of service, read Google+, and try putting together 500 words in tweets; the point is, if you want to have an unadulterated space to share your thoughts without boundaries or restrictions, then you should have a blog.
Blogging is not dead…it’s just getting better by weeding out those that don’t have the stomach to keep a good blog going.
Jeff Gibbard is the President of True Voice Media and a rising star in the world of Social Media. With keen insights on Social Business, Marketing, Relationship Building, Communications and Creative Problem Solving, Jeff has helped numerous business people see the value in participating in today’s internet.