Content marketing is having an important impact in the way consumers interact with brands. According to the Content Marketing Association, 68% of consumers read content from brands they love. Uberflip's latest infographic explores the way B2C companies are leveraging content marketing tactics, including most common objectives, favorite promotion tools, metrics and success cases.

“Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey,” says Neil Bhapkar, VP of Marketing at Uberflip. “It’s important to move beyond the buzz and look at what we marketers are doing as an industry in order to learn from key trends and success cases.”