Leveraging Your Audience to Create Buzz for Your Blog
If you search the web for ways to increase your blog’s overall reach, you’ll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords. While these are great solutions for driving more traffic to your business’s blog, sometimes the most effective ones are right under your nose. In this case, we are talking about using your audience to promote your blog.
Your readers each have their own social networks of friends and colleagues, and if they find your content to be entertaining and useful, they might just be willing to share it. Developing a strong content marketing strategy to deliver high quality, relevant, and trustworthy information through your blog is just the first step. Here are some ways that you can get your readers to become evangelists for your brand and help spread the word on the Internet about your blog:
As long as you are taking the time to create high quality content that your target audience will find useful and meaningful, leveraging your audience to promote your blog will be easy. The more buzz that you have for your blog, the easier it will be for existing and prospective readers to find your blog online.
As Director of Content Marketing & Social at DigitalSherpa, Justin develops and implements online marketing tactics and campaigns, writes and optimizes all website content, and manages all social media channels. A native of Metro Detroit, Justin graduated from Madonna University where he attended on a soccer scholarship and studied marketing and entrepreneurialism. In his free time, Justin ...
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