content marketingHopefully, you’ve had a chance to download our free whitepaper about integrating SlideShare into your content marketing strategy. If you’re not familiar with SlideShare, it is the ideal platform for sharing presentations online – attracting approximately 60 million unique visitors to the site each month. Users can upload PowerPoint presentations, documents, PDFs, videos, and more with the option to share it with the public or limit it to a select group. Aside from increasing your brand’s online exposure, what makes SlideShare such a powerful content marketing tool is its ability to make even the most complex content easily comprehendible.

Whether you’re new to SlideShare or have been using the site for a while now, we think everyone can benefit from HubSpot’s 10 Step Guide to Creating a Killer SlideShare Presentation:

  1. Begin by mapping out how your presentation will flow, making sure to highlight key takeaways and the content that you really want to resonate with your audience. The best presentations typically have three to four big takeaways.
  2. Determine the fonts, color scheme, and theme that you will use for your presentation before you get started. It’s best not to use more than two fonts in your presentation, and headlines should always be bolded.
  3. Create your headers. By using the same design scheme for each header, the viewers of your presentation will easily be able to see when one section ends and another one begins.
  4. Complete the body section of each slide. This is where the meat of your content lies. The most captivating presentations are those that switch up the format from slide to slide. So, for example, where one slide may include a checklist, the next one may include an impressionable statistic with a large, high quality image.
  5. Include introduction slides. It’s actually easier to do this part of your presentation after you’ve created your headers and filled in the body section of each slide. These slides will help the presentation to flow well.
  6. Offer a conclusion slide. This should summarize your presentation in one to two slides.
  7. Create a call-to-action slide. This should be located after your conclusion slide(s) and could be anything from downloading your ebook to visiting your website.
  8. Edit your presentation. Take advantage of our content proofreading checklist for this step.
  9. Add final touches. For example, some of the features that you have in PowerPoint such as animation do not automatically transfer over to a SlideShare presentation. HubSpot offers some helpful tips for correcting this.
  10. Export your presentation to a PDF and upload to SlideShare. By doing it this way, you can preserve your design choices from your PowerPoint presentation and save yourself a lot of time!