Facebook today announced its plan to simplify ad products, eliminating 13+ ad units by the end of 2013. The motive behind doing this is to reduce the ad units to half by the end of this year. The social giant calls this “an ongoing effort,” the company added that over the next six months, more than 13 units will be terminated and while before the end of this month, it will be making ads which look more consistent, reducing the ad formats numbers.

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“We want to have a more consistent visual display of our ads across all marketer objectives and Facebook placements,” the company said on its blog post. “We noticed that many ad units accomplish the same goals, so we’re cutting out these redundancies. This includes removing the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments.”