stand out in the crowd
I find that more times than not, people don’t really understand what is meant by “Facebook page customization”. Or if they “sort of” get it, they still don’t understand why it’s important. With everyone jumping on this social media “bandwagon”, you HAVE to stand out. You MUST stand apart from your competition. How is this done? Well that’s a loaded question, but first thing’s first: Customization!

Your internet presence needs to be as professional as possible and that means custom graphics that reflect your brand, including but not limited to the following: Welcome tabs, profile pictures, reveal tabs, custom URL’s, Twitter backgrounds, email capturing, coupon offers…etc. There are actually countless ways you could customize your page, depending on how creative you are. However, below I have outlined what I feel the top 5 things you should do TODAY to customize your social media presence and stand out from your competition!

1. Claim your Facebook pages URL.
Why is it important to do this?
•It looks cleaner than a string of code.
•Better for search engine rankings.
•It allows for easier promoting of page. (Ex. “Find us on Facebook at facebook.com/XYZbiz for your chance to win!”)

2. Have a welcome tab created & installed on your Facebook page.
A welcome tab is a specially designed tab that visitors land on initially when they discover your page on Facebook. This includes visitors who find your page by recommendation, by searching Facebook, or by surfing search engines such as Google. What are some advantages to having a welcome tab?
• It “sets the stage” and orients a new visitor to your business, explaining who you are and what you do.
•Is an important component in the online branding process for your business. Having an active and professional page will lead to more “likes”.
•It gives visitors a clear call-to-action and can lay out benefits for them to “like"
your page.

3. Have a “reveal tab” created and installed on your Facebook page.
A reveal tab is a specially designed tab that requires visitors to “like” your page before they can view specific designated content (ex. coupon, promotion, contest). This tab is usually placed under your welcome tab and is only visible to people who have clicked “like”. What are some advantages to having a reveal tab?
•It’s proven that pages with reveal tabs have a much higher “like” ratio compared to pages without.
•It gives visitors a clear call-to-action as well as incentive to click “like”. (Ex. “Click like to receive a FREE bonus chapter of my new book & to enter into my $100 giveaway!”

4. Get a custom branded profile picture designed for you.
Your businesses Facebook profile picture is another opportunity for viewers to learn more about your business. Just sticking your logo in this spot won’t cut it anymore. Utilize the maximum amount of space Facebook provides and customize a picture that may include your logo, contact information, website address, phone number, etc. Make sure these graphics are inline with your overall brand.

5. Get a custom Twitter background designed for your business.
This again goes back to having an overall professional online presence. It’s also another opportunity for you to show visitors more about who you are! Having a custom Twitter background shares many of the same advantages that a Facebook welcome tab has.
•It’s an important component in the online branding process for your business. Having an active and professional page will lead to more “followers”.
• It “sets the stage” — It orients a new visitor to your business, explaining who you are, what you do and where else they could connect with you (website, Facebook, YouTube, LinkedIn).

These are just a few things you should do to get your page to stand out from the crowd. Of course, the average business owner can’t create their own custom graphics. So for most of the things I outlined in this article, it would be best to contact a social media agency to professionally help you get your page to stand out in the crowd!