What’s the opposite of prolific? That describes my writing output lately. Yet yesterday, a post that I wrote nearly two years ago got 100 hits. Why? Because someone found it on a Google search, shared it, and it was shared again in turn. It made our site traffic much better than it should have been. Thank you, Internet and social media.
 

It made me think about the process of creating content. By researching and writing that particular post, I was able to generate traffic and help people quite a long time after its creation. I like that this infographic shows the creative process with the same intent.content-life-cycle

Photo by Ivana Houserová (Own work) [CC-BY-SA-3.0], via Wikimedia Commons

Infographic by C4 Digital