30% of Big Brands Now Have Customer Service on Twitter
Posted September 16, 2013
The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses). Some of the statistics in this infographic are probably a little misleading (starting with the 30% number in the title – 30% of who?), but it clearly shows that customers want social care, people increasingly prefer social care over traditional care, and offers some best practice tips on how to provide social care effectively and efficiently.
I’m curious to know your thoughts on this one or about the state of social care in general.
Photo by Gina Collecchia (moog customer serviceUploaded by clusternote) [CC-BY-2.0], via Wikimedia Commons
Inographic by Sentiment
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