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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

5 INfluencers all Marketers Should Follow

March 30, 2014 by Mark Lerner
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LinkedIn INfluencers

The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.[read more]

Making Your LinkedIn Profile More Attractive to Potential Partners

March 29, 2014 by Philip Cohen

In February there were 277 million total LinkedIn users. Two new ones each second. So every minute, there are 120 potential customer creating new accounts. That also means there are now more than 277 million people who are trying to seem more impressive and experienced than you.[read more]

3 Steps to Powerful LinkedIn Page Optimization

March 28, 2014 by Caroline Melberg
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LinkedIn page optimization.

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website.[read more]

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Your Privacy and LinkedIn

March 27, 2014 by Pankhuri Anand

LinkedIn privacy

Don’t want to broadcast your profile update activities? Not ready to share your profile data with potential LinkedIn connections? Here are few steps that will help you secure your LinkedIn account further and enable you to share information only with people you want to.[read more]

LinkedIn Engagement Tips for Small Business Owners

March 26, 2014 by Melissa Leiter
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LinkedIn engagement tips.

Start your own conversations. Now that you are spending some time engaging in real time in relevant conversations on LinkedIn, you also want to be sharing your own content and starting your own conversations. This is where you can really start to spread the message of your brand.[read more]

LinkedIn Showcase Pages: Are You Ready to Build Yours?

March 25, 2014 by Adrienne Grubb

LinkedIn showcase pages.

LinkedIn launched Showcase Pages in November 2013, allowing for more effectively targeted content. As the B2B platform retires its Products and Services tab, companies need to find out how to make the most of Showcase Pages fast.[read more]

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5 Things You Should Absolutely Never Do on LinkedIn

March 22, 2014 by Avtar Ram Singh
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LinkedIn Behavior

About a month ago, I talked about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an attempt to start getting their content out there, and get it seen.[read more]

3 LinkedIn Search Tricks That Will Make You Dangerous

March 20, 2014 by Koka Sexton

LinkedIn search tricks.

Search your named accounts to find the buying committee, not just a single prospect Multi-threading into an account not only gives you a better understanding of the stakeholder map, it also gives you more access points and increases your chances of making the sale.[read more]

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LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

March 17, 2014 by Steve Rayson

LinkedIn conversions

New research shows that LinkedIn not only drives more traffic to corporate websites, but that LinkedIn also generates the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers. Check out this infographic from Oktopost for more information.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

Facebook, Twitter and More: Which Social Platform Affects Your SEO?

March 13, 2014 by Nicole Karlis

Which social platform affects your SEO?

While Google+ may seem like a ghost town to many self-proclaimed SEO and social media gurus, the impact on search rankings is undeniable. However, no brand should put all of their eggs in one basket. This is not an either/or approach. All your social media pages should work together to improve your overall web presence.[read more]

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]

March 10, 2014 by Pam Dyer
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Timing Your Posts

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary. The nature of your business and data about when your audience is active should inform and drive your timetable.[read more]

Things From The ’90s That Social Media Replaced

March 6, 2014 by John Kultgen

Replaced by social media.

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate. While social media platforms are relatively new, the way people socialize on them have always existed.[read more]

Enhancing Your LinkedIn Profile (Part 2): 7 More Tasks and 23+ Tips

March 5, 2014 by Courtney Hunt

LinkedIn checklist

Building on an earlier post, this piece describes seven LinkedIn enhancement tasks that can be tackled in one sitting or over several sessions. These tasks include adding digital links, creating a summary and adding specialties, selecting representative skills and expertise, and customizing one’s public profile.[read more]

How to Leverage LinkedIn for Professional Services Marketing

March 1, 2014 by Ida Cheinman
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LinkedIn for professional services marketing.

If you are a marketer, or a company executive, chances are you’re already on LinkedIn – the question is: Are you taking full advantage of this premier online networking platform? And is your firm leveraging LinkedIn’s multitude of strategic uses, including both marketing and lead intelligence?[read more]

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Socially Stephanie: All About Guest Blogging

March 1, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I recently heard that guest blogging is a no-no. Do you agree? I'm not sure if I should focus my time on it." This week, Socially Stephanie explains why guest blogging is under fire, why you shouldn't be scared away from it, and how to do guest blogging right.[read more]

7 Simple To-Dos for Rookies to Enhance Their LinkedIn Profile

February 28, 2014 by Courtney Hunt

Enhance your LinkedIn profile.

This post provides seven basic recommendations that can help digital rookies transform their LinkedIn profile from anemic to respectable. These tasks can be tackled in as little as an hour (and no more than a half-day session) and will produce a solid basic presence that also lays a foundation for future development.[read more]

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LinkedIn’s New Feature to Increase Brand Eminence

February 27, 2014 by Eric Haskell

LinkedIn's new features.

LinkedIn’s revamp of ‘who viewed your profile’ has given its members the opportunity to increase their commercial exposure on various social networking sites. As a result, it becomes easier for a person to manage their professional identity and enhance their brand visibility across the social sites.[read more]

Social Media Fast Facts: China

February 27, 2014 by Richard Simcott

Social media in China.

China has around 591 million internet users. There’s a strong drive towards mobile internet, with desktop internet traffic dropping by 15% in the first nine months of 2013. 57% of Chinese social media users are male, 70% under 35. 91% of the online population of China has a social media account, compared to 67% of people in the US.[read more]

 
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