Listening

Nata Sha / Shutterstock.com

Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]

Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Create a content calendar that has different types of content offerings every day. Try to diversify as much as possible.[read more]

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”[read more]

Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.[read more]

Twitter is one of those tricky networks. The users who have been on for the longest time will have more followers than those who are new to the Twitter game. These Twitter tricks will help you get the most out of your Twitter strategy, while increasing engagement and followers.[read more]

Watch the webinar replay:Download the slides: Evaluating Your Social Listening Tools: Is Your Social Media Analytics Solution Working for You? | Webinar Replay from Social Media TodayAbout the webinar:Sponsored by You're now generating mountains of data with your social media efforts and your team has been producing actionable reports...[read more]

The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]

Social media marketing can take a good chunk of time (and money) out of your week. Between creating content, publishing, and disseminating it, you might feel like you don’t have any time or energy left to engage. However, brands that actively engage their fans through dialogue are the ones that really see a social media marketing payout.[read more]

"Keep your friends close, and your enemies even closer." This is one of the most famous quotes of Sun Tsu, the ancient Chinese military general. Know your enemies even better than your friends, because in battle, knowing your enemy’s strategies and next moves provides the ability to launch a preemptive strike or at least to plan counter strategies to their next move on the battlefield.[read more]

Pinterest now has over 48.7 million users and stands as the fastest growing social network. Pinterest holds so much potential for brands to showcase their products to a large community of eager buyers looking to find that perfect product.[read more]

Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present. Since then, Dell has invested millions of dollars’ worth of time and resources to join those conversations.[read more]

attract fans / shutterstock

Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.[read more]

online reviews / shutterstock

You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you? Answer: A lot. The stats very clearly show why.[read more]

targeted ads (image credit)

As of late, there seems to be a lot of noise on my Twitter feed around increase in ad spend across various emerging markets globally. In Middle East and North Africa (MENA), digital advertising budgets are projected to double from 4% to 8% in 2013. The question: is that money well spent?[read more]

By acknowledging and openly discussing the concerns of disgruntled customers on social media, small and midsize businesses may actually boost their reputations –and their bottom lines.[read more]

Maybe I’m off-base here, but I think the lack of White House response to these events via social media is outrageous. Not just because there are policies in place to handle events like this, but because it is just common sense to want to put the public at ease when they may be thinking a bomb exploded at the White House and the President of the United States was injured.[read more]

Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.[read more]

Since last week's defeat of the Toomey-Manchin gun control bill, social media sentiment tracking shows the public is taking aim at foes of the bill in support of background checks.[read more]

consumer strategy

Recently I read a remarkable document from Netflix aimed at investors, titled “Netflix Long Term View.” (The fact that the phrase “long term” was in a document from a public company was only one remarkable piece of the story.) Netflix has a “North Star,” and it’s based on customer satisfaction.[read more]