Resources for Modern Marketers: What Should You Be Reading?
Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled “Digital Marketers on Twitter: What They Share, Whom They Retweet” and based on research by Leadtail and Netbase, it’s a handy post that bubbles up the best resources based on which are shared most often, and by whom.
When it comes to industry media, (about 35% of the links shared overall), I’m thrilled to see that Social Media Today, an amazing aggregate resource of “The World’s Best Thinkers on Social Media”, is in the Top 10, neatly sandwiched between the estimable Venture Beat and The Next Web. I’m doubly thrilled because not only do I sit on the advisory board of SMT, but I’ve also been lucky enough to moderate their Best Thinkers webinar series for the last couple of years; something I enjoy tremendously, and which allows me return to my roots in journalism, if only for an hour every week or so.
If you haven’t yet joined us for one of these great and lively discussions (which are free!) you can register here for next week’s discussion, “Paid vs. Earned vs. Owned: What Does an Integrated Strategy Look Like?” These webinars are planned and programmed to provide differing viewpoints on some of the most pressing issues facing digital leaders today, and we don’t shy away from tough conversations and tough questions. All opinions must be accounted for with proof points, and our audience has come to expect and applaud this no-nonsense approach.
Finally, if you are familiar with and enjoy the webinars, then you must attend the first-ever Social Media Today “Social Shake-Up” conference in Atlanta September 15-17th. Two amazing days (plus workshops) of hard-hitting, to the point and real discussions about real problems – brands will share their experiences on stage, with a hand-picked selection of top-notch agencies and vendors providing a broader view of the marketplace. It’s going to be fantastic – I hope you’ll be able to join us!
Maggie Fox is the Senior Vice President of Digital Marketing at SAP, responsible for delivering a unified digital experience to SAP customers and the market. Prior to joining SAP, Fox was founder and CEO of Social Media Group, established in 2006 and one of the world's most highly respected independent agencies helping businesses navigate the socially engaged Web. She has been interviewed ...
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