What's Next for Tumblr?
Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses.
Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from being “Yahoo’ed?” If the deal goes down, Tumblr as you and I once knew it, may be done. Though the spin is that Yahoo will not screw it up.
The evolution of a start-up usually takes two paths, maybe three. There’s the fledgling, cash strapped version that dies the slow death never fully realizing its potential. There’s the doomed from the start version that never gets the funding it needs or just may be a good idea poorly executed and then there’s the Flickr, Posterous, Instagram, Tumblr variety. The types that get bought and are altered forever. Never fully being what they once were and not resembling what they once used to be.
Picture the arc of the social startup looking something like this…
Lot’s of hope and promise, a grand show, a fitting finale that everyone love’s and then it’s gone. Is that what lies ahead for Tumblr? How about Facebook?
Currently Marc is working with Accenture to raise awareness and drive engagement of the Accenture Interactive practice. Prior to that Marc was the social media practice lead at Ernst and Young, one of the world’s leading professional services organizations. Before joining E &Y, Marc was the Digital and Social Media lead for 2 years at Digital Response Marketing Group, a social media and ...
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