How to Keep Fans Coming Back All Year Long
Consider the holidays as the spark needed to light your yearlong social marketing strategy. Once you’ve ignited the flame of social interaction with your consumers, it’s time to focus on sustaining it. Here are a few tips on creating holiday marketing campaigns that make an impact all year long.
Open the Fan Gates
Fan gate (or ‘like gate’) your campaigns in order to make content exclusive for fans. Non-fans must “like” the page in order to interact – giving you the means to reach and engage them after the campaign has ended.
Reach for the Inbox
The social marketing campaign is a great way to build your email database. You already know that entrants are interested in your offers – why not give them access to them all year long? Ask your fans to opt into lists targeted to their interests, and see greater conversion rates from your social campaigns.
John Varvatos presented their fans with a chance to win a $2,500 online shopping spree through a sign-up that included email and zip code acquisitions.
Preserve Campaign Momentum
Seeing high engagement during the holiday season? Why not all year? Keep rewarding fans with special coupons and offers. In social media, the gift of giving doesn’t just apply to the holidays—it lasts 365 days of the year.
Recognize & Personalize
Fans love to feel loved, especially by brands they admire. A little extra TLC during the holidays can keep them feeling warm and fuzzy all year long.
Feature the winners of your photo contests in your news feed. Respond personally to wall post comments and tweets. Provide exclusive rewards to new fans. They’ll remember the special treatment even after the shopping season.
Be a Tease
When the season is winding down, don’t let fan interest wane. Sustain their commitment to your brand by teasing you upcoming promotions. Will it be bigger? Better? Who knows! The main point is to entice your fans and keep them coming back.
Mark is Co-Founder and VP Customer of Offerpop, a leading social marketing software company. Offerpop helps marketers engage audiences everywhere. Launch powerful social marketing campaigns inminutes across all major social networks and marketing channels on any device subscribers.
Mark has helped launch an array of online, mobile and media businesses, including the first TV product placement ...
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