“Fans, not just Listeners.”

That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia’s leading media and entertainment company.

What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes.

Watch this short conversation with Sam Cavanaugh, a National Executive Producer for SCA as he outlines how those questions can significantly change both your answers and your results.

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