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The Big Brand Theory: Univision's Magic with the Second Screen

April 21, 2014 by Ric Dragon

The Big Brand Theory column.

David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the 2nd largest Spanish-speaking country."[read more]

4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler

Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue this, nor can I dismiss the fact that businesses need people to market to.[read more]

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The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich

Intrapreneurs.

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing

April 21, 2014 by Matthew Kobach

Undeniable benefits of social media.

A strong social media presence promotes customer loyalty. Through the posting of engaging content, current fans become more passionate about your company and the brand. When they engage with your content, it increases the changes that potential customers will see these loyal customers interacting with your pages.[read more]

Monitoring Social Media to Prevent a Crisis

April 21, 2014 by Chris Syme

Monitoring social media.

What if you could prevent an online conversation from starting a reputation forest fire? Online monitoring is the first step towards recognizing the warning signals of an impending crisis. Find out which conversations you should watch and what tools you can use to keep ahead of a negative issue online.[read more]

Will There Be "Content Shock" in Travel?

April 21, 2014 by Frederic Gonzalo

Content shock.

In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Facebook. Content marketing nevertheless remains a key strategy for brands to tell their story, through different platforms, different devices and different media.[read more]

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

April 21, 2014 by Jennifer O'Reilly

You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need help you get the edge.[read more]

Press Releases: 5 Best Ways to Optimize for Google and SEO

April 21, 2014 by Julia McCoy

Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users.[read more]

44% of Twitter Accounts Have Never Sent a Tweet

April 21, 2014 by Prasant Naidu

Why have a Twitter account if you don't tweet?

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Twopcharts further said that 30% of existing Twitter accounts have sent 1-10 tweets.[read more]

5 Social Media Lessons I Learned from Peter Pan

April 20, 2014 by Lisi Powers

Social media lessons from Peter Pan.

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

9 Marketing Tips for Pinterest

April 20, 2014 by Zack Fagan

Pinterest Marketing

Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.[read more]

How to Handle Negative Google Reviews

April 20, 2014 by Michael Bird

Handling Google Reviews

The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.[read more]

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

7 Essential Ways to Market Your Content

April 20, 2014 by Julia McCoy

Market your content.

Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own.[read more]

8 Winning Headline Strategies and the Psychology Behind Them

April 19, 2014 by Courtney Seiter

Winning headline strategies.

Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific facts rather than broad statements.[read more]

Engaging Students through Snapchat

April 19, 2014 by Michael Bird

Youth and Snapchat

So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.[read more]

Can a Table Kill Creativity and Collaboration?

April 19, 2014 by Edward Boches
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Boardroom Creativity

Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas and creativity happens. Collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact.[read more]

7 Steps for Structuring a Product Campaign

April 19, 2014 by Brennan Girdler

Product campaign.

We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time. In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ.[read more]

The "Like" Is for Real, According to General Mills

April 19, 2014 by Jim Zuffoletti

Do "likes" count?

We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. I think the General Mills assertion regarding "likes" will be tested, I think it will hold, and the result is that every industry will have to treat a "like" as equivalent to any other endorsement.[read more]

 
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