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10 Facebook Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

April 22, 2014 by Matthew Kobach

Facebook posting cheat sheet

On Facebook there isn’t one “perfect post” or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant—constantly looking to diversify what and when you post.[read more]

Google+ Is Closer to a Gold Mine Than a Ghost Town

April 22, 2014 by Derek Smith

Google+.

Everyone has a strong opinion about Google+. Start a conversation about it and you’ll rarely hear middle ground. People either think it’s a social media gold mine or a ghost town that’s overhyped and full of accounts people don’t use. So which is it? This post explores the history of the toddler social network and explains why it would be foolish to ignore.[read more]

How to Conduct a Website Content Audit in 3 Easy Steps

April 22, 2014 by Jacey Gulden

Conduct a website content audit.

If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.[read more]

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The New Marketing Paradigm: Coherent Customer Satisfaction

April 22, 2014 by Phil Butler
1

(Via author and © andrewgenn - Fotolia.com)

Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality of what can be called the Coherent Customer.[read more]

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7 Ways to Use Social Media to Boost Your Small Business

April 22, 2014 by Paisley Hansen
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Use social media to boost your small business.

Even after everything is in place, you may not see big results right away. Don’t let that worry you. As NuSkin explains, you need to understand that “your business is a building process and you may not have all the momentum you want immediately.” A social media strategy is one that pays off over time.[read more]

5 Basic Ingredients for Cooking Tasty Content

April 22, 2014 by Meghan Hunt

While reading through the Walmart Style Guide (seriously), I came across some great nuggets of advice for all copywriters everywhere, regardless of industry. If you're in the market to revise your favorite content recipe, why not take a look at these for some inspiration?[read more]

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What to Do When Your Social Media Manager Quits

April 22, 2014 by Travis Huff

When your social media manager quits.

You’ve got Twitter, Facebook, and Pinterest campaigns planned through year’s end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she’s taking a job overseas. Don’t panic! Here’s an easy five-point plan to save your sanity and keep your campaigns on track.[read more]

Why Social Proof Matters for Content Marketers

April 22, 2014 by Derek Smith

Social proof.

We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and there's something special about the immediate validation of social shares. This post explains how to take advantage of Social Proof in your marketing.[read more]

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The Big Brand Theory: Univision's Magic with the Second Screen

April 21, 2014 by Ric Dragon

The Big Brand Theory column.

David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the second largest Spanish-speaking country."[read more]

4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler

Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.[read more]

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The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich

Intrapreneurs.

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

Marketing Eggcellence: The Top Branded Easter Campaigns

April 21, 2014 by Deanna Baisden

Easter campaigns

Whether it's winning attention through small animals, egg hunts or chocolate, several top Easter campaigns have shown to be a real treat amongst the masses this year. For today's holiday blog I went on an Easter ad hunt and rounded up some of the top branded Easter campaigns...so let's hop to it![read more]

How Social Media Amplifies Content Marketing and SEO

April 21, 2014 by Eric Melin

amplify your content

Social media, content marketing, and SEO are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. SEO is all about exposure, but social media can form deeper connections than that.[read more]

3 Ways to Make Sure People Read Your Blogs

April 21, 2014 by Lisi Powers

blogging tips

your headline needs to communicate just how valuable your content really iswhen promoting your blog, or else no one will ever get to it. Sites like Buzzfeed, Upworthy, and every other content aggregate site have built their online empires by crafting effective headlines, so what’s the secret?[read more]

5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing

April 21, 2014 by Matthew Kobach

Undeniable benefits of social media.

A strong social media presence promotes customer loyalty. Through the posting of engaging content, current fans become more passionate about your company and the brand. When they engage with your content, it increases the changes that potential customers will see these loyal customers interacting with your pages.[read more]

Monitoring Social Media to Prevent a Crisis

April 21, 2014 by Chris Syme

Monitoring social media.

What if you could prevent an online conversation from starting a reputation forest fire? Online monitoring is the first step towards recognizing the warning signals of an impending crisis. Find out which conversations you should watch and what tools you can use to keep ahead of a negative issue online.[read more]

Will There Be "Content Shock" in Travel?

April 21, 2014 by Frederic Gonzalo

Content shock.

In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Facebook. Content marketing nevertheless remains a key strategy for brands to tell their story, through different platforms, different devices and different media.[read more]

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

April 21, 2014 by Jennifer O'Reilly

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach[read more]

Press Releases: 5 Best Ways to Optimize for Google and SEO

April 21, 2014 by Julia McCoy

Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users.[read more]

44% of Twitter Accounts Have Never Sent a Tweet

April 21, 2014 by Prasant Naidu
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Why have a Twitter account if you don't tweet?

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Twopcharts further said that 30% of existing Twitter accounts have sent 1-10 tweets.[read more]

 
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