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Content Marketing Minds: Want a Job in This Field?

April 24, 2014 by Barry Feldman

Content Marketing Minds column.

Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above all, a series of insights regarding getting started in content marketing from CMI, Kelly Services and content marketing expert, Jean Spencer.[read more]

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5 Ways Small Businesses Can Supercharge Their Local Social Media

April 24, 2014 by Anna Francis

Supercharge local social media.

Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small business and the customers just down the road are your target market.[read more]

Google+ Features to Improve Marketing

April 24, 2014 by Michael Bird

Google+ features.

Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for marketers, but not easy to wrap your head around.[read more]

5 Twitter Hacks to Grow an Influential Network

April 24, 2014 by Michele Weisman

Twitter hacks.

With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements.[read more]

Why Facebook Is Not Part of My Social Media Strategy

April 24, 2014 by Shell Robshaw-Bryan

Goodbye Facebook?

Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.[read more]

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How Semantic Search Drives Marketing [SLIDESHARE]

April 24, 2014 by David Amerland

Semantic search drives marketing.

The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could surface spam-free, high quality results in response to a search query.[read more]

How to Create a Winner Description for Your AdWords Text Ads

April 24, 2014 by Larry Kim

Description for your AdWords text ads.

Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?[read more]

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How Social Media is Transforming Health Care

April 24, 2014 by Rick Delgado

Social media and health care.

Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.[read more]

Fiction Makes You a Better Storyteller and Content Producer

April 24, 2014 by Gini Dietrich

Fiction and content.

Fiction is an underused tool to become better at storytelling. If you produce content, reading fiction is not a nice-to-have, it’s a necessity. Now you have the opportunity to “get away” with reading fiction. It helps your storytelling. It makes you a better content producer. And it enables you to see your organization’s stories in new and compelling ways.[read more]

3 Inbound Marketing Ideas for Financial Services Professionals

April 24, 2014 by Brad Friedman

Inbound marketing ideas.

Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack.[read more]

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Social Startups: TAPPD Personalizes App Discovery

April 23, 2014 by Shay Moser

Social Startups column.

With more than 1 million apps in the App Store and more than 1 million on the Google Play store as of late last year, it’s tough to find new apps to try. That is, unless you see them promoted by experts, or hear about them from a friend, relative, or coworker. Well, guess what? There’s an app for that. TAPPD is the app that personalizes app discovery.[read more]

Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

April 23, 2014 by David Johnson
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Social and the human brain.

In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.[read more]

5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

April 23, 2014 by Tomeeka Farrington

Declutter your LinkedIn profile.

Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fessional Net­work.”[read more]

Facebook’s New Advertising Opportunities

April 23, 2014 by Michael Bird

Facebook advertising.

Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.[read more]

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10 Pieces of Advice for Bloggers Starting Out in 2014

April 23, 2014 by Marcus Taylor

Advice for newbie bloggers.

But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.[read more]

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Social Media for Content Marketers: Reach vs. Depth

April 23, 2014 by Bernadette Coleman

Content priorities: reach or depth?

Your real goal is not just to get visitors. It’s to drive business. For that you need people to engage with your content. You need depth, not just reach. And when it comes to referring visitors who will engage, some social networks are better than others.[read more]

Top 5 Tips to Create an Effective Social Media Marketing Strategy

April 23, 2014 by Kim Goff
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Social media marketing strategy.

Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.[read more]

Want Social Business Buy-in? Do More Than Move Their Cheese

April 23, 2014 by Pam Moore
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Social business buy-in.

Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are.[read more]

What Facebook’s Great Unbundling Means for Mobile Content Promotion

April 23, 2014 by Sharmin Kent

Facebook changes

Mobile Internet usage is poised to overtake desktop usage, and that means that a brand’s content promotion strategy has to do more than include mobile—it has to make mobile a central element. With Facebook’s massive mobile user base, how should brands handle this latest move?[read more]

Is Organic Search Losing to Social Media Referrals?

April 23, 2014 by Kandice Linwright

Is Organic Search Losing to Social Media Referrals?

According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year.[read more]

 
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