Are You Ruining Your Business Reputation?
When it comes to business networking, LinkedIn has been the trusted platform of choice. A large number of members are conscious of the fact that they need to have a professional profile. A further reduced number is making the most of the “Status update” to bring value to their network and drive traffic to good content. Over the last weeks and months, the level of professionalism of the “Status Updates” has dropped considerably. When you were looking for people that said that “hated their job” or “were bored”, you needed to do this on platforms such as Facebook. We all remember the “OMG, I hate my job post on Facebook”.
Well, today you can find similar posts on LinkedIn with compliments of Twitter. Thanks to LinkedIn Signal search option, these messages now become very apparent and public. I am even convinced the people who have these types of posts are no longer aware of the fact they linked their Twitter account to their LinkedIn account. So messages such as below are now regulars on LinkedIn reducing the level of professionalism of certain people.
On another note, we all know the name calling of Facebook, but say welcome to similar expressions on LinkedIn! Here are some examples.
Do you really want your professional reputation tarnished by these types of comments? Your co-workers are listening to you on business networks… not to mention your current and future employers.
Though it is simple to connect your social media accounts, you really need to think this through. Do you really want people to see where you are eating (Foursquare to Twitter to LinkedIn)? What you are doing in the garden or what store you are at? If you are a frequent Twitterer, the constant status updates will annoy the hell out of your contacts and you will soon be stopped being followed in professional networks achieving the opposite of what you were aiming for.
If you want update your status on multiple networks, consider using tools such as tweetdeck or hootsuite where at least you know where you are posting the messages. And remember to disconnect all post-through actions.