Knowing some critical information about your services is essential: how your customers benefit, what makes them better than your competitors’ and the circumstances that your ideal clients find themselves in when they need your services. But if you can’t convey that information in a message that sticks with your ideal clients until they need your services, you are going to be in trouble.

These six steps will help you write messages that not only resonate, but stick.  Give them a try and improve your small business marketing!

Writing messages that last