The 2012 election shattered social media records from every angle, with election night taking the crown for most tweeted event ever. A picture posted and tweeted by Obama after winning the election beat the previous Facebook and Twitter records for most retweets and ‘Likes’ ever, hitting 800,000 retweets within a few hours and over four million ‘Likes’ within a few days.

Enjoy the record-breaking social media statistics below, and download our white paper160 Amazing Social Media Statistics from the 2012 Presidential Raceto relive all the excitement leading up to Election Day.

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For more insights on the social impact during the 2012 election, download our white paper 160 Amazing Social Media Statistics from the 2012 Presidential Race. We’re always sharing interesting tidbits on Twitter, so join us there!