Marketing Automation By the Numbers [Infographic]
We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.
For even more on the industry, download our free white paper 52 Secrets to Marketing Automation Success. Marketers, are you using Marketing Automation yet? How has it improved your lead generation and sales? Tell us on Twitter.
Mike Lewis is an International speaker, author of Stand Out Social Marketing, active twitter personality (@bostonmike) and active blogger at Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. Mike helps brands implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple ...
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