The 2013 World Series Social Media Scorecard [INFOGRAPHIC]
The World Series kicks off tonight in Boston and I could not be more excited! The Sox and Cards will face off in what, on paper, looks like a pretty good match-up. I have already made plans for each game and am still hoping to swing tickets for tonight!
Being a fan of both the Red Sox and Social Media, I was especially excited to find this gem of an infographic in my inbox this morning. It was put together by the team at Sysomos and outlines the social power of both teams. The only area I have some issues with is the 'Fan Cave' section of the infographic, because it only accounts for the number of tweets sent by an individual about the Red Sox or Cardinals. I'd much prefer to see a section that highlights the most influential Red Sox fans by not only looking at tweets sent but calculating engagement on the tweets (retweets, favorites, replies), number of followers, and sentiment. Kind of like a Klout score for baseball fans.
Mike Lewis is an International speaker, author of Stand Out Social Marketing, active twitter personality (@bostonmike) and active blogger at Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. Mike helps brands implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple ...
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