Top Social Marketing Lessons from Leaders in Sports, Retail, and Services [Infographic]
In our latest marketing white paper, Social Success Stories: Marketing Lessons from Industry Leaders, we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter. We left no strategy unturned – and we shared the answers to the following questions: What do these successful brands post? How often? What kind of imagery supports their brand? What content makes their audience tune in and take action?
This infographic distills some of the best practices to help quickly jumpstart your marketing campaigns. For the full set of strategic lessons, be sure to download the free paper.
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With which brand to you most closely identify? Will you apply some of these learnings to your own campaigns? Let us know on Twitter at @awarenessinc.
Mike Lewis is an International speaker, author of Stand Out Social Marketing, active twitter personality (@bostonmike) and active blogger at Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. Mike helps brands implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple ...