The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page. What can you do to increase that percentage and effectively engage your Facebook audience? I answer this question and more in my new book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

Check out the infographic below for six key ingredients to successfully stand out in social media. And don’t forget to order Stand Out Social Marketing, hitting shelves on November 9th, formore strategies and tactics to help you differentiate your brand online!

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Marketers, what tactics do you use to stand out on the social web? Tell us on Twitter at @awarenessinc