Explore our infographic below for a three step “how-to” guide on social lead scoring.

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For more strategies and tactics to gain the social customers’ attention, be sure to read Stand Out Social Marketing, available in stores and online starting November 9th. Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my upcoming book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.