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Mobile Apps

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

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Siri Gets Some Serious Competition

April 14, 2014 by Brad Friedman

Cortana, the new voice of the Windows Phone 8.1 system.

Siri—not to be confused with Suri, daughter of superstar ex-couple Tom Cruise and Katie Holmes—will finally get some new competition later this spring from Microsoft. Cortana is a holographic character from the Xbox game Halo whose voice will be added to the Windows Phone 8.1 system.[read more]

5 Free Apps to Simplify Your Digital Life in 2014

March 31, 2014 by Warren Knight

Like most people in the social media world, my phone goes everywhere with me and I don’t even turn it off at night. Living in the digital era, we need to find a few apps that are easy to use and help productivity. Here are 5 free apps to simplify your digital life.[read more]

5 Signs of Mobile Madness

March 25, 2014 by Drew Neisser

Mobile madness.

If you've been waiting for the year of mobile--forget about it—I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops. It is sheer madness to not start thinking mobile first.[read more]

What Hotel Guests Want in Mobile Features

March 16, 2014 by Frederic Gonzalo
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Hotels and Mobile Features

The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the decision-making process.[read more]

Using Snapchat: A Guide for Brands

March 13, 2014 by Elizabeth Kent
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Snapchat for brands

Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.[read more]

Snapchat: A Viable Recruitment Tool?

March 5, 2014 by Lauren Riley

Snapchat for recruiting

Snapchat was the sixth most downloaded free iPhone app in 2013, so it’s no surprise that recruiters are looking to it as a means of attracting candidates to their company. In this post, I’ll look at the ways Snapchat can be used for recruitment, and what stumbling blocks hiring managers might hit when using it.[read more]

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The Social Shake-Up 2014: It's Time to Shake It Up (Again)

March 4, 2014 by Robin Fray Carey

The Social Shake-Up is back!

Today is the day: we’re officially launching The Social Shake-Up 2014, and we couldn’t be more excited. This spring and summer, we’ll be hard at work pulling together the best content on the planet that demonstrates how social media and social business are shaking up the ways we get things done.[read more]

Could the Future of Mobile Ads Lie in Apple's Location Services?

February 26, 2014 by Will Scott

Future of Mobile Ads?

Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they’ve never been relevant to me, let alone my location.[read more]

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

February 25, 2014 by Matthew Peneycad

Fragmented mobile social landscape.

On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet – email and porn included. Of those 37 minutes, 60 percent of that time – or 22.2 minutes – is spent on mobile social media. There, probably enough said.[read more]

7 Social Mobile Apps Marketers Should Know About

February 23, 2014 by Chris Horton

Mobile Apps and Marketing

The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.[read more]

Facebook Acquires WhatsApp: Buy the Competition or Diversify?

February 23, 2014 by Digital Stuart

Facebook acquires WhatsApp.

So this week saw the quite surprising news that Facebook is set to acquire messaging service WhatsApp for a reported $19 billion, not much then! But for me it does pose the question in the social media and mobile landscape of whether Facebook’s major acquisitions are simply a ploy to buy the competition, or diversify into other areas and markets.[read more]

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Mobile Apps for Chronic Cancer Patients

February 18, 2014 by Joan Justice
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Cancer.net app

There are literally thousands of medical apps in the marketplace and it is very difficult to sift through them and find out which ones are easy to use, practical and helpful. I did some research, asked some patients, and read a lot of reviews to get an idea of which ones were helpful for chronic cancer patients.[read more]

Enhancing the User Experience with Augmented Reality

February 18, 2014 by Chris Horton

User experience and augmented reality

Today’s businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital. But what is augmented reality, anyway?[read more]

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3 Mobile Marketing Mistakes to Avoid

February 11, 2014 by Rick Delgado

Mobile marketing mistakes.

Mobile marketing. It’s the next frontier for marketing, and businesses are naturally excited to jump into it. More than likely you’ve already participated in mobile marketing in some way or are busy coming up with ideas of how mobile will fit into your marketing package.[read more]

Marketing Goes SoLoMo

February 9, 2014 by Chris Horton

Marketing SoLoMo

I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices are relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.[read more]

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Mobile and the Store of the Future

February 6, 2014 by Paul Dunay

Mobile store?

This week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Mobile and The Store of the Future. The panelists included Carrie Layne of BestBuzz, Bonnie Stice for AT&T, and Kayla Green for Saatchi & Saatchi.[read more]

Why Mobile Apps Will Drive the Future of Marketing

February 4, 2014 by Chris Horton

mobile apps and marketing

According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe. This gives businesses a new way to connect with consumers.[read more]

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Facebook Paper: Another Move Forward by the Social Media Monolith

January 31, 2014 by Eric Haskell
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Facebook Paper

Facebook Paper is actually all about news as well as newspapers. It provides the users with the chance of scrolling some of the most popular newspapers that are published on the planet. Thus, it is a great step forward to help people remain updated with world news.[read more]

 
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